Skool vs Kajabi in 2024: Which one you should consider?

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Are you also planning to launch your course and start your course selling business journey but are confused about choosing between Skool and Kajabi?

If so, you have landed on the right place; keep reading our complete guide on Skool vs kajabi and discover which one is worth considering for your business.

Firstly, there is no doubt that selecting between any of these platforms is really a big deal, especially when they have many similarities, but it does not mean that both of the platforms are the same; there are many differences that you need to know before choosing any one of them.

In this article on Skool vs kajabi, I have shared my unbiased and honest review and the differences between each platform based on their features, ease of use, pricing, user interface, customer support, and many more.

In short, I will share everything you need to know to get a clear idea of choosing any of these platforms and decide which suits your business needs.

So, let’s jump right in and understand each platform in detail.

Skool Vs Kajabi: In a Nutshell (2024)

Before jumping directly into the in-depth compression, let’s have a quick overview of both platforms and see their differences to get a basic idea of what makes them different from others.

Easy to Use4.3/54.2/5
User Interface4.7/54.5/5
Course CreationMultimedia Support, Focus on Community EngagementDrag & Drop, Landing Pages, Sales Funnels, More Customization
IntegrationLimited (Zapier)More Options (Email Marketing, Webhooks, etc.)
Email MarketingIntegration Required In built email marketing tool
Customer SupportLive Chat, EmailLive Chat, Email, Knowledge Base
PricingStarts at $29/month (Limited Features)Starts at $149/month (More Features)
Rating (Avg.)4.54.3
Best ForBeginners, Building Engaged CommunitiesExperienced Creators, Full Course & Sales Management
Free Trial14 Days ✅14 Days ✅
Refund Policy30 Days10 Days

Skool vs Kajabi : A Short Overview

Skool and kajabi are the two most popular platforms that allow people to create, build, market, and sell online courses and digital products to their target customers.

Specifically, Skool is designed for community managers who want to tutor their members and help them succeed.

This platform offers you a simple and intuitive user interface, which has made the course creation process much easier, and a user can easily create, deliver, and manage their courses without any hurdles.

Conversely, Kajabi is well-known for offering comprehensive course creation features and tools, including email marketing automation and a sales funnel builder.

In essence, both platforms give you ground for creating an online course or digital product. Still, the skool is more inclined towards community building, and Kajabi is more geared towards providing you with everything in one place that you need to grow your business.

So, let’s move forward and understand the detailed overview of each platform with features.

Skool Overview

Skool is an online learning platform designed around the concept of community and engagement; the main focus of this platform is to make education more interactive and social for the learners.

It also provides a space for educators to create their courses, connect with the learners, and share their valuable knowledge.

In fact, this platform is designed for community managers and course creators who prioritize community building and interactive learning for the people rather than offering them prerecorded videos, which is the unique thing about this platform.

What makes this platform stand out from its competition is its community-centric approach; like traditional platforms, it only focuses on delivering the content.

But the skool has analyzed this gap and built a platform that teaches you the skill and helps you interact in a community and get the most out of your learning.

Features of Skool

  • It allows you to build a community of learners and ensure engagement.
  • Integrated classrooms with the community to track the progress of students.
  • Consists of the event calendar features to get scheduled to increase attendance.
  • Elements to gamify the feature, such as adding points levels and rewards.
  • Provides the feature of email marketing to communicate with ease
  • An integrated interaction system through chat and email notification that can be customizable.

Kajabi Overview

Kajabi is an all-in-one marketing platform designed for the course creator that allows them to create, market, build, and sell their online courses coaching program membership site or any kind of digital product.

This platform offers everything you need to make your course creation journey successful, from creating and converting landing pages to setting up email marketing campaigns to building the sales funnel and tracking the overall performance of your business in one place.

Furthermore, this platform is considered one of the leading platforms that has served more than 60 million customers in more than 120 countries.

What I liked about this platform is that it offers pre-made templates you can use and customize as per your preference and business needs without technical knowledge.

Features of Kajabi

  • Consists of a course builder to create stunning websites and course pages.
  • Provides a user-friendly builder to create courses, video lessons, and quizzes.
  • Option to integrate the third-party tool without technical knowledge.
  • Track your progress with the analytical tool to measure progress.
  • Access the course using multiple devices, including mobile and desktop.
  • Ability to build the community around the course.

Skool vs Kajabi: Detailed Comparison

As of now, you have seen the overview of both the platforms and the features that they offer to their customer. Let’s move forward and understand the differences between each platform from every aspect to get a clear idea of which one is worth considering, especially for your business.

User Interface

It is the first thing you must consider when selecting any platform to start your course-selling business. The user interface can make or break your experience with the platform.

For instance, the Clutter user experience can make your work efficient and take too much of your time; conversely, having a refined and smooth user experience will save you time.

So, let’s see the user experience of both platforms and see how they have catered to their customer in terms of user experience.


When it comes to the skool user interface, they have designed it so well that it gives you a smooth and premium experience without any complexity.

Not only that, but their user interface is very simple to navigate, divided into sections, and labeled specifically, which makes it a lot easier to use. You will get a similar experience to using a social media app such as LinkedIn or Facebook.

They have also categorized everything perfectly, from course pages to progress tracking to community building, making this platform even worth considering as a creator or member.


Kajabi, on the other hand, offers you a professional and simple user interface that anyone can use without any technical knowledge; besides that, they have categorized every feature perfectly, including website product sales marketing people, making it a lot easier to understand without any complications.

The Kajabi user interface is designed to streamline the creation, management, and selling of online courses, coaching programs, or any digital product more simply and easily without knowing too much about the technicalities.

Skool vs Kajabi: Plans and Pricing

Pricing is one of the essential factors that an individual needs to consider, especially when they are just getting started and don’t have too much budget to spend on the high-priced platform to start their course selling journey.

So, let’s understand the price model of each of the platforms to make a wise decision for the business.


Skool approach towards pricing structure is very simple and straightforward, and above all, it is transparent, which comes from $99 per month; with this plan, you will get access to all the features of this platform with no limitations at all, including the number of courses and the members.

Additionally, you will also get the feature of unlimited course groups and access to the Skool community. On top of that, you can also get access to the 14-day free trial that allows you to explore the platform.

And the good news is if you don’t like the platform, you can cancel the subscription any time you want with a 14-day free trial without paying any money.

Overall, this platform’s simplicity and price point have made it one of the first choices for many creators who are just getting started with their course creation journey and don’t have a budget.


On the other hand, Kajabi’s Price Point is a bit complicated, and they offer three plans to their customer that you can choose based on your business needs and budget. Here, I have broken down the price point of the Kajabi.

Basic plan

It is the first plan offered by Kajabi, especially for the people who are just getting started with the course creation thing, and it starts at $149 per month, which comes with the axis of creating three products, three products, three funnel builders, and creating landing pages.

With this plan, you will also get access to manage up to 10,000 contacts and 1000 active subscribers.

The Growth Plan

This plan is especially for the people who are generating a decent income from selling online courses and want to scale it and take it to from selling online courses and want to scale it and take it to the next level.

This plan gives you access to up to 15 products and all the premium features. Additionally, you will get access to develop and manage your affiliate marketing program, which comes with $199 per month.

The Pro Plan

The last Kajabi plan gives you access to all the features of the primary and growth plans. Still, you will also get that dedicated account manager. You will also get a dedicated account manager who will assist you with your queries and help you whenever you need it, and this plan costs you $399 per month.

In the end, which platform you should choose will totally depend on what you are willing to spend and what your business needs, but from my personal recommendation, it would be better if you take the free trial of both platforms and explore things yourself.

Skool vs kajabi : Analytics and Reporting

Undoubtedly, having the right analytical and reporting tool will help you analyze your business’s performance and track a student’s progress to improve your content and the material you provide in your course.

Let’s discuss both platforms’ analytical and reporting features in detail and see which platform is worth considering.


The Skool provides analytical and reporting features that show the community’s engagement and interaction. This report and analytics will help you analyze the data of the students and the learners and see how they interact with your courses.

This will also help you improvise your course material, meet the learner’s activities, and make your course even more interactive.


Kajabi, on the other hand, offers you a comprehensive and detailed analytical and reporting tool that allows you to track the progress of the student and see the performance of your sales marketing campaign and customer behaviors.

Additionally, they offer a wide range of analytical features, which are a valuable resource for you as a course creator for optimizing your course material and analyzing your customers’ behavior.

With kajabi, you can integrate with various party platforms, including payment apps, email marketing tools, and other tools that can enhance the performance of your business and help you streamline the business process.


So, which platform you should choose totally depends on your focus. If your primary focus is on understanding and improving the engagement of your course and making it more interactive for the learner, then Skool Analytics is the perfect fit for you.

If you are looking for a broader view and detailed analytical report of your course completion sales marketing campaign, then Kajabi would be worth considering.

Skool vs Kajabi: Customer support

When it comes to customer support, both of the platforms offer decent customer support; let’s explore the customer support of each of the platforms in detail.

Skool Customer Support

There are various ways to support customers, and here are some popular ways you can consider.

Help Center is a combination of in-depth guide articles covering a wide range of topics. You can browse and look for solutions whenever you get stuck using this platform.

Email support: Email support is the most popular support platform offers, Skool are no longer an exception, so you can contact them via email and get a solution to your specific problem or query.

Community support – As mentioned above, this platform primarily focuses on its community, and they have also integrated the forum where users can share their ideas and support each other. You can also ask questions in the forum and get solutions from experts who have been using this platform for a long time.

Kajabi Customer Supports

Kajabi customer support is also beneficial, and they offer several ways to contact their customer support services to get a solution to your issues or any particular question. Here are some of the common ways.

Email Support: Similar to Skool, Kajabi also offers you a way of contacting them through email, where you can submit your query or concern, and in return, you will receive assistance from the Kajabi team via email.

Helpful resources: This valuable resource combines a comprehensive guide in the form of a blog post and an article that covers the topic around the platform’s features and a common troubleshooting guide that will help you solve the common issues that you might face with this platform.

Community forum: Community forums are a great way to enhance your learning experience, and with Kajabi, you will get a community forum access where you can ask questions, share ideas, and connect with other users to get industry insight and the best practices from an experienced kajabi user.

Live support 24/7 – Yes, you heard it right. Kajabi also offers you Live support to solve your query or concern, but here is a catch: you will only get access to the growth and prove that basic plans do not have these features.


Both platforms are great at providing customer support services. Still, when it comes to Kajabi, they give you one additional feature: live support 24 bar 7 that enhances the response rate, and you will get the solution to your problem immediately. However, the Skool does not offer life support, but their support is also very decent, and the response rate is also reasonable.

Skool vs Kajabi: Compatibility and Integration

When you are selecting any of the platforms for your business needs, you need to check whether the platform offers you the integration abilities or not because, as a business, you need to integrate and connect the platform with the various tools to get the most out of your business and grow your revenue.

Here is the breakdown of the features of compatibility and integration of a Skool and kajabi


The Skool offers various integration options. You can integrate with popular payment processors like Smart card and Thrive card, which makes the payment process a lot easier

from the students.

You can also provide API integration, which enables that developer to integrate Skool with the other applications; decide if they also give you the dedicated integration with Japere that allows users to connect with over 6000 other apps.

In essence, the Skool integrates with payment processor API’s automation platforms and email marketing tools, enabling course creators and users to streamline their work process.


On the other hand, Kajabi also gives you options for various integrations involving integration with a payment processor like Stripe Paypal, allowing users to accept payment for their courses securely.

Moreover, it also gives you access to the features of email marketing tools where you can connect with multiple platforms like Mailchimp Convert Kit to manage your email list and automate your email marketing campaigns.

Besides that, you can also connect with Google Analytics, Facebook Pixel, and other analytical tools to get the most out of your campaign and see how your business is performing.


Both platforms offer integration features, but Kajabi provides a comprehensive set of integrations with various 3rd party tools. On the other hand, Skool is limited in the turn of integration and generally focused on custom integrations.

In terms of integration and compatibility, it depends on an individual’s specific needs. If you want various customization options, then you can go for kajabi. On the other hand, if you want a simple and custom integration, you can choose a Skool.

Skool vs Kajabi: Content Hosting & Customisation Options

Content hosting and customization options are the two most important features you need to consider when buying a subscription to any platform, as they will decide how difficult or easy it is to host your courses and sell them to your learners.


The Skool offers a straightforward option for hosting your content, allowing you to upload a wide range of content, such as videos, text, and downloadable material.

The main strength of this platform lies in providing you with the Seamless option of integrating the content into the platform, making it easily accessible for anyone who wants to learn from you and become a part of your community.

However, regarding customization options, the Skool mainly revolves around community building. It allows you to create a personalized learning environment that enhances the learner’s interaction with the educator and helps them get real-time experience.

It’s worth noting that their customization option is not as extensive as Kajabi’s, but they are sufficient for creating a decent look for your courses and the community.


As said, Kajabi is also known for offering you one platform for hosting your courses, and it provides you with primary course material but a wide range of content types that you can host, which includes podcasts, webinars, video courses, text content, and the downloadable materials.

Additionally, you can integrate all these things using their marketing and sales tools, making this platform a popular choice for those looking to use their content as a part of their marketing strategy for acquiring customers.

However, regarding customization options, Kajabi offers various customization tools that allow you to customize your whole course per your brand identity without any hurdles.

They also added some pre-made templates and marketing material, which allows you to do all these things without any hurdles.

In essence, Kajabi gives you more customization flexibility than Skool, making it worth considering if you need customization.


Skool stands out from Kajabi for content hosting as it provides a more seamless experience of integrating your content into a community-focused platform that enhances the learning experience. You can incorporate it without any technical knowledge.

On the other hand, in terms of customization options, kajabi is the winner as it gives you various customization options, and you can customize things per your brand identity without juggling multiple platforms.

Skool vs Kajabi: Community and Engagement

In the past few years, the education industry has evolved a lot. Now, people prefer more community-based learning than a platform offering prerecorded courses. Skool and Kajabi both have different features for their customers around the community.


It is a community-based platform designed for community-based managers seeking a platform tutor. Their audience and this platform allow the feature that helps students connect with each other and their instructor through live forum sessions and group activities.

Overall, this platform is designed and primarily focused on community learning. It helps the student get the interactive learning experience, not just the prerecorded courses they cannot implement, and learn practically about things.


Kajabi is mostly aligned with creating and selling online courses. Still, this platform also gives you community features like creating discussion forums around your community and helping your learners get an interactive learning experience.

However, their community and engagement features are not very advanced like Skool’s, but they are mostly basic community features that users can use to interact with other learners.


In simple language, if you are looking for a platform that mostly focuses on building a strong and collaborative community where students can learn, engage with each other, and support in their journey, Skool is a better choice.

On the other hand, if you are searching for a platform that can help you sell and create online courses, then Kajabi is the perfect match for you and that you can consider for your business.

Wrapping Up: Skool vs Kajabi

But from my experience, it makes you choose the platform not based on your current situation but also on the longer view of your business and where you want to take it.

After using and trying both platforms, I can say that Skool is probably the better option. It’s not because it is the most popular platform but because it has a unique approach to learning that is more inclined towards the community and eventually increases the student’s learning experience.

Most importantly, the Skool offers an initiative and a simple user interface that anyone can understand easily and use without too much complication or watching video tutorials.

Conversely, if you are looking for a platform that offers everything in one place for your business needs, you can consider Kajabi.

I found that Kajabi is a bit overwhelming for beginners who are just starting the course creation journey.

But it also works, noting that Kajabi offers more features than Skool, so it’s also worth considering. Still, in the end, I suggest you take the free trial of both platforms and see which platform fulfills the needs of your business and gives you the most value for money. Choose accordingly.

Lastly, if you still have questions regarding this Skool vs Kajabi review post, please let me know in the comments section. I will be happy to assist with your queries.

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