Kajabi vs Teachable: Which Platform Delivers the Best Results?

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When it comes to starting an online course-selling business, selecting the right and most reliable platform is one of the most important steps you need to take before starting your journey.

Kajabi and Teachable are the two most popular platforms that give you ground and offer everything you need to launch your first online course and make money.

But now the big question is how you select between these two leading platforms and decide which is right and suitable for your needs.

Well, that’s what I have covered in this post; in this post, I will share my two years of experience with both platforms, from Teachable to switching permanently to kajabi for my course needs.

With this post, I will share everything that you need to know before you decide which platform is right for your business needs; here, I will compare both platforms based on the criteria below.

  • Course creation and Management
  • Email marketing
  • Payment integration
  • Affiliate marketing
  • Pricing
  • Customer support
  • User interface

Lastly, I will share some personal tips for getting most of these platforms, and by the end of this article, you will have a clear idea of which platform is the best fit for you.

Kajabi vs Teachable: which one to choose?

Kajabi Vs Teachable: In a Nutshell (2024)

But before we jump into the nitty gritty of these platforms, let’s see a quick comparison of both Kajabi and Teachable to get a basic idea of the differences between each platform.

Ease of UseA learning curve but powerfulBeginner-friendly
User Interface ✨Built-in email marketing with automation✨ Clean & simple
Website Building ️Drag-and-drop builder with full branding control️ Limited customization with pre-built themes
Email MarketingA learning curve, but powerfulIntegrations required for email marketing
Course CreationFlexible content delivery with quizzes, assignments, etc.Straightforward course creation with various content formats
IntegrationsLimited built-in integrations, but works with ZapierMore built-in integrations, but limited Zapier functionality
Affiliate MarketingRobust affiliate marketing toolsBasic affiliate marketing features
Customer Support24/7 Live chat and phone supportEmail and knowledge base support
PricingStarts at $149/month (no free plan)Free plan available, Paid plans start at $29/month
Rating ⭐⭐ 4.3⭐ 4.2
Best ForBusinesses focused on sales & marketing with multiple digital productsBeginners or those creating a single course
Free Trial 🆓🆓 14-day free trial🆓 Yes (limited features)
Refund Policy10-day money-back guaranteeNo refunds

Kajabi vs TeachableA Short Overview

When it comes to course creation, Kajabi and Teachable are the most popular platforms that offer ground learning for anyone who wants to build, create, and launch their online courses without having too much technical knowledge.

Both platforms have overlapping features, often confusing people when choosing a subscription. Let’s quickly and briefly overview both platforms to see what sets them apart from each other.

Kajabi Overview

Kajabi is an all-in-one platform that offers a variety of tools and features that help you launch your course from scratch, from creating the website to designing your landing pages and email marketing sales funnel, in addition to hosting the course.

Additionally, they offer you a list of customization options that you can use to customize your online course according to your brand color and identity.

Furthermore, they also allow a course creator to create a discussion forum or a community where a learner can interact with each other and get a sense of community, ultimately improving a person’s learning experience.

Lastly, they also offer you a variety of pre-made templates that you can customize as per your preference and your business’s brand identity, making it a lot easier for people who have just started their course creation journey.

Teachable Overview

On the other hand, Teachable is also one of the most popular course creation platforms, and it is solely designed for hosting an online course. Teachable also offers marketing tools, including email marketing, payment gateways, sales tools, and app integration.

Moreover, they also offer a few customization options that you can use to make changes to your courses and make them more aligned with your brand identity; however, these customization options are not as advanced as Kajabi.

The reason is that most of the customization options of this platform depend on third-party integration, which can be difficult, especially for the beginner who doesn’t have too much technical knowledge.

Furthermore, they also offer a free plan for people who want to start their course creation journey and don’t have the budget, but it’s also worth noting that it includes the transactional fees based on your course sales.

In essence, both tools offer the feature of hosting a course. Still, in the case of Kajabi, they offer an all-in-one platform comprising various marketing tools and giving you more customization options than teachable.

Kajabi vs Teachable Features

Until now, you have seen the overview of both platforms; let’s jump in and understand some of the top features of each platform, which will help you decide which one is worth considering.

Features of Kajabi

  • Offers an in-built page builder for creating stunning landing pages.
  • Supports the various types of digital products along with courses.
  • Option to integrate the third-party tool without technical knowledge.
  • It gives you the tool to manage all your marketing and sales needs.
  • Track your progress with the analytical tool to measure progress.
  • Have access to build the community around the course.
  • Get access to the course using mobile apps and desktops.

Features of Teachable

  • It allows you to upload various types of content, including video lessons and more.
  • It contains the user friendly which is easy to use without any technical knowledge.
  • It provides you access to the video’s model to learn about their platform.
  • Offers secure and easy payment options for the users without any hurdles.
  • It allows you to create and sell online courses with ease.

Kajabi vs Teachable: Detailed Features Comparison

Until now, you have only had a basic overview of the differences between the platforms. Now, it’s time to dive deeper and understand the differences between both platforms.

It will help you make a wise and informed decision, and you will know which platform is right for investing your hard-earned money.

Course Creation And Management

As you know, both Kajabi and Teachable are platforms known for course creation and management, so let’s jump right in and understand the differences between each platform based on course creation and management features.


Kajabi is one of the leading platforms in the market; when it comes to course creation and management, it gives you a comprehensive list of tools and features that allow users to create and host any courses from scratch within a few hours.

It also gives you many customization options for your course according to your brand value and identity.

With Kajabi, you can sell various products, including coaching programs, online courses, podcasts, digital downloads, and many more; they also provide you the various marketing and sales tools that make your process much easier for acquiring customers.

Furthermore, Kajabi also gives you more control over your course structure, and you can add multiple formats to your courses, including video, text, audio files, and digital downloads; here are some of the best features of kajabi for course creation.

  • Features models and sub-models to your course, making it easier to consume.
  • It allows you to upload multiple videos to your course level, which makes it convenient for users.

Lastly, Kajabi has also introduced the feature of AI assistance, which will help you solve your queries and create the outline of your course, which is really helpful for beginners.


There is no doubt that Teachable is also one of the renowned platforms for course creation and management, and when it comes to course creation and management, this platform also offers you the essential tool you can use to create and host your course from scratch.

Additionally, being teachable allows you to upload the courses in any particular section in bulk, which is quite convenient for users.

However, when it comes to customization, teachable has limited options and mostly relies on third-party integration, which makes it a bit of a daunting task for customers as it requires technical knowledge to connect with third-party tools.

Unlike Kajabi, teachable allows you to add different course content formats. For each of the lessons, it is not only limited to one format per lesson.

Lastly, they also offer you an option that you can use to add up-sell options for your digital product or a custom code within the lesson of your content, which is really impressive for me as a user.


Overall, choosing between Kajabi and Teachable depends upon your choice. For example, if you want a platform that offers everything in one place for your course creation, Kajabi would be a better option.

On the other hand, if you are looking for a simple, basic, and easy-to-use course platform that is spatially designed for the course creation and gives you a beginner-friendly interface, then you can go with Teachable, as this platform is mostly known for courses.

Kajabi vs Teachable: Analytics and Reporting

Having the right analytical and reporting system in a course creation platform plays a vital role in knowing how your course is performing, the Average watch time of your courses, and how your user is interacting with your course material

So let’s dive deep into this and understand the analytical and reporting tools of both Kajabi and Teachable and see which has a better feature and offers in-depth and detailed reports.


Kajabi’s analytical and reporting tools are very decent. It gives you the details about everything from the course completion percentage to individual lesson completion to the login date and the last time your Learner has seen your courses.

Besides that, you can also get access to see how many lessons and which lessons your students have completed from your course.

Furthermore, the best thing about Kajabi is that they have added a feature that you can use to segment the student’s report based on the tags, which will help you easily identify how many audiences are completing the course.

Lastly, Kajabi also gives you access to the video analytics reports that will help you analyze which part of your videos students found more engaging and interesting, and they have highlighted the engagement of the videos based on the different colors.

  • White for the video portion not watched at all
  • Green shows the people who watched once
  • Yellow shows the people who watched it twice
  • Orange/light/red/dark red shows the people who have watched the videos 4 to 5 times.

Overall, it gives you a gamified experience and helps you to leverage the data to improve the overall experience of the Learner and your course material.


Teachable also offers you a comprehensive analytical and reporting tool that helps the course creator to track and optimize their online courses easily with the help of data.

They also give you a detailed report of the student’s completion and the course for engagement movement. That will help you to know which part of your course your audience found more helpful or engaging.

Moreover, they also give you a report about the sales revenue and the payment plan, which helps the core creator understand the business’s performance and profitability.

However, it is also worth noting that the table does not offer an inbuilt advanced reporting tool. You need to integrate third-party analytical tools like Segmertic or any other tool to get a comprehensive and detailed overview of the report and analytics of your course.

Kajabi vs Teachable: Website Builder & Customisation Options

For me, having an easy website builder and the ability to customize the course is as per my preference, are the two most important things that I consider before subscribing to any platform.

Therefore, I have shared the website building and customization options of both Kajabi and Teachable to give you a clear picture of How much flexibility these platforms offer their customers.


As mentioned earlier, kajabi offers a variety of tools and features to start your course creation journey here. To begin creating your website with Kajabi, they offer you 15 templates that you can use to design your website easily.

They also have an inbuilt website builder that allows users to customize the template’s design or a landing page easily with a drag-and-drop page builder that fits their preferences.

To give you a clear idea, these builders comprise multiple blocks and sections, each a combination of various blocks. To speed up this page creation process, kajabi offers more than 40 pre-designed sections to Make your landing page creation process more accessible.


On the other hand, if I talk about Teachable, then Teachable does not have any page builder facility, which means you cannot create your website using their platform.

However, you will get customization options such as customizing the logo, branding, color, thumbnail, images, font, colors, and colors; the Kajabi customization option Is limited and does not offer you flexibility in creating your landing pages, just like Kajabi.


From the above discussion, you clearly know that Kajabi is the winner. They offer a page builder tool allowing users to design a website, customize it per their preferences, and create landing pages, cheque-out pages, and even blogs.

Overall, most of the Kajabi users create their websites inside the Kajabi. Still, regarding teachability, most people have to use WordPress for their age-building needs, which is a bit complicated for someone who doesn’t have too much technical knowledge.

Kajabi vs Teachable: Marketing and Sales

There is no doubt that creating a course is one thing, and acquiring the customer for your course is different; creating a course does not take too much time, especially if you use a platform like Kajabi or a teachable.

But when it comes to acquiring customers, things get difficult, and you need to choose the platform that offers you the right marketing and sales tools.

Here, I have shared my experience with the marketing and sales features of both the platforms, kajabi and Teachable, to give you a clear idea of which tool is more suitable for marketing and sales purposes.


As said, Kajabi is one platform that gives you everything you need to start your core selling business to succeed, from prebuilt templates to the essential marketing and sales tools to acquire the customer; they have everything you need to make your business successful.

For marketing, the first thing that Kajabi offers is their sales funnel, which allows the creator to fully create their sales funnel from scratch or use a pre-made template they offer. Once you create them, you can easily automate your marketing campaign and sales Funnels to nurture your lead.

Besides that, they also offer some marketing tools that allow you to create and customize the checkout pages that you can add to improve the conversion of your course on digital products.

The interesting part about this feature is that when you create any offer for your customer, you can add various products, upsell them, and add them to the checkout page.

Furthermore, you will also get the option to add a coupon code and email or add a custom field for the buyer’s information. I usually prefer to add Who referred you to this course or a particular program?


When it comes to teachable, they do not offer you a sales funnel like Kajabi, but they offer you various other marketing tools that you can use for your courses, and some of them include creating a lead magnet to capture the lead. Using the coupon codes to improve your sales.

Unlike Kajabi, Teachable also supports both upsell and order bumps, which means you can add upsell items inside your lessons or add them to your checkout pages.

With Teachable, you can only add one order bump to the checkout page, which can be enough for users just starting.

Moreover, they also offer the completed guide challenge for people who have just started their course creation, and this challenge is designed to help them market their course successfully.


When it comes to marketing tools and offering a variety of features for acquiring customers, I would say Kajabi stands out and gives you lots of ways that you can use to increase the sales of your course and eventually increase your overall revenue for the business.

Kajabi vs Teachable: Email Marketing & Automation

Email marketing and marketing automation have become the proven marketing strategies for acquiring customers; considering this, both platforms have launched their email marketing features. They are offering marketing automation to automate your campaigns.

Here, explore both platforms’ email marketing and marketing automation features in detail to give you a clear idea of which stands out.


Regarding email marketing and marketing automation, Kajabi offers an email marketing editor that allows you to create and customize your email with various multimedia that you can send automatically at a particular time.

It also allows you to set up automated email sequences, which can be treated by events or specific behavior of your learner, such as enrollment to the new course for completion.

As a result, you will be able to send personalized emails in auto mode, which not only saves you time but also improves your learning experience.

Lastly, they also offer the segmentation feature that allows you to categorize your email list down to the audience demographic or any specific criteria to filter out the right side of the audience.


Teachable is not behind the race; they have also introduced email marketing and the marketing automation feature that help the course grow its audience and increase the sales of its courses.

They also offer an email marketing feature and a list of email templates you can use and customize, such as course enrollment confirmation, course completion notification, and anything else.

Unlike kajabi, teachable also offers a segmentation feature that can help you filter out your email list based on various criteria, including courses in government purchase history or any specific user behavior.


If I had to choose between Kajabi and Teachable, especially for email marketing and automation purposes, I would choose Kajabi as they offer various tools and features compared to Teachable.

In the case of Teachable, you need to integrate with the various platforms, like a convert kit for a male gym, to automate your email marketing campaign, a kind of marketing automation.

Kajabi vs Teachable: Community and Gamification

From my experience of taking various courses and launching my courses, I realize that the way of learning has evolved. People don’t just want to enroll in the course and learn from the video lesson.

Still, they also want to enroll in a course where they can get access to the community to share their learning, help each other, and, most importantly, get feedback from other people to improve their progress.

Let’s see what this platform does in terms of community so that you can enhance your learners’ experience.


Regarding the community feature, no one can currently beat kajabi in the market as they have recently acquired a gamified community called Vibely, which has taken the community feature of this platform to a new height.

With their gamification feature, you can make the learning experience even more interactive by adding challenges, badges, leadership board scores, and many more.

Most importantly, creating a community using kajabi is not a big deal. You can easily make the community by following their instructions, but you need to create the various groups inside it under the community.

Furthermore,  You can also create different offers for different community groups based on your student membership. You can also restrict the content and select the specific audience you want to show your content.

Lastly, they have also added a feature where a community member can add their public-facing profile that shows their engagement in the community like a leadership board kind of feature)


The teachable community is not very old but recently launched its community feature. The community feature is still in the beta face, where they are testing how to include this feature to make it more valuable for people.

Teachable: you can create your community and only give access to the student who has just enrolled in your specific courses.

You can also create multiple topics and discussion areas around your community. We are people who can interact with each other.

Lastly, Teachable does not have a dedicated community builder. It’s fundamental, and like the flexibility and ability to add more features to their community, you need to integrate third-party tools into your dashboard.


If you are looking for an advanced community feature that allows you to create the community and the discussion forum, then you can consider Kajabi to offer everything that you need.

On the other hand, the teachable community tab is not very advanced and is also not interactive, from my experience.

Kajabi vs Teachable: User Interface

One of the essential elements you need to check in any of the tools you will purchase is their user interface, as they can make or break your user experience. A clear and refined user interface can speed up your process. On the other hand, if the interface Is Clutter, it will take more time than required.

Regarding the user interface of Kajabi and Teachable, Both have different approaches to their user interface and how they cater to their audience.

Kajabi generally offers advanced features and various tools on its platform, with different customization options, making its dashboard difficult to understand.

On the other hand, if I talk about the teachable, their user interface is easy to use and especially perfect for beginners just starting their course creation journey.

So, if you’re just starting your course creation journey and you are mostly like someone who prioritizes simplicity and ease of use, then teachable can be the right option.

Conversely, if you have experience with the course creation platform and know some about the customization options, Kajabi would be a great choice.

Kajabi vs Teachable: Affiliate Marketing

Just like email marketing, affiliate marketing is also an effective way to increase the sales of your course and the overall revenue of your business; here, both Kajabi and Teachable offer you the affiliate market feature that you can use to promote your courses to other people and increase the sale of your overall business.

The Kajabi affiliate program offers a 30% commission to the people who promote the courses and make a sale from their affiliate link. They also provide you with a dedicated affiliate dashboard that you can use to track your sales performance and manage how many sales you make through affiliate marketing.

Furthermore, this platform allows you to set the multi-tier multi-tier affiliate program and customize the commission rate for the affiliates promoting your courses.

On the other hand, teachable also offers you a 30% recurring commission to the people who promote the courses and make a sale through the affiliate link.

Unlike Kajabi, teachable also offers you a tool that you can use to create a custom link and track the earnings from your affiliate marketing.


In comparing Kajabi and teachable from my experience, kajabi is considered a more affordable and beginner-friendly option. On the other hand, Kajabi is more advanced and gives you more customization options that allow you to track various things in affiliate marketing.

Kajabi vs Teachable: Customer Support

Having the proper customer support is one of the essential elements you need to check when considering investing your hard-earned money on any platform.

I have shared the customer support overview of both platforms, which will help you understand which customer support is better than the other.


The customer support of the Kajabi is pretty decent. It offers several resources and support to help users create online courses. Here are some of the ways that you can use to get support or contact them.

Email Support: Email support is one of the command ways to contact them. You can submit your query or concern, and in return, you will receive assistance from the Kajabi team via email.

Knowledge Base They also have a comprehensive guide in the form of a blog post and video tutorial demonstrating how to use a feature of this platform and resolve basic queries that might arise while using their platform or any specific tools.

Community forum: Community forums are a great way to enhance your learning experience, and you will get a community forum access where you can ask questions, share ideas, and connect with other users to get industry insight and the best practices from an experienced kajabi user.

Live support 24/7: Yes, you heard it right. It also offers Live support to solve your query or concern, but here is a catch: you will only get access to the growth and pro plans, and basic plans do not have these features.

Webinar: It also occasionally hosts a live webinar where customers can ask for help or any question directly from the support team.


When it comes to customer support, Teachable gives you various options that you can use to contact their customer support service and solve any issues you’re facing with their platform.

Live chat support is the first way you can contact their customer support service, but it’s also worth noting that it is mainly provided to Pro and Pro Plus users.

Email support: Email is the most common support, and every company gives its users similar teaching. It also allows you to email their customer support service for assistance.

Community support: teachable also provides you with community support you can use to connect with the other creators of the platform. You can also collaborate, and most importantly, you can raise your queries or concerns and get guidance from the expert.

Resources: Teachable has also created various resources for its customers to help them in their journey to becoming successful in the course. Some of these resources are included in that guide article and the blogs that help you solve any kind of query or troubleshooting error with their platform.


When it comes to customer support services, both platforms give you multiple channels that you can use to contact them and solve your query regarding using any feature of this platform. You can also get help fixing common troubleshooting errors.

Kajabi vs Teachable: Plan & Pricing

There is no doubt that when you are just getting started, pricing can be one of the hurdles for starting your course, and that’s why you need to consider pricing as a factor in deciding which platform you need to consider for your course creation journey.


Kajabi also offers three plans for customers, which you can choose according to your needs, preferences, and budget. Here, I have broken down Kajabi’s plans in detail.

Basic plan

This is Kajabi’s first plan, especially for people just starting their course creation journey. It costs about $149 and gives you access to sell three products, build three funnels, create landing pages, and manage up to 10,000 contacts and 1,000 active subscribers.

The Growth Plan

It is the next plan of the kajabi that you can consider, especially if you are generating good revenue from your online course and want to scale it to the next level; in this plan, you will get access to create upto 15 products, access to all the premium features, developing and managing affiliate marketing program this plan cost $199.

The Pro Plan

This is the last offering of the kajabi that gives you access to all the features of the above plans. They also give you a dedicated account manager who will assist you whenever you need their help without any issues. This plan costs $399.


Unlike Kajabi, teachable also offers three plans for their customer that you can buy according to your needs and budget, so let’s break down each of the plans of Teachable in detail to give you a clear idea.

Basic Plan

It is the first plan offered by Teachable, which costs $29 per month, especially best for people who are just getting started with the online course journey; this plan gives you access to the file published product, community, Integrated email marketing feature, Coupons and order bumps, Custom domains, Live group coaching and accelerator challenge access.

It is also worth noting that they also charge a 5% transaction fee of $30 per transaction on your sale, so you should also consider this before deciding to buy their subscription.

Professional plan

This plan starts at $119 per month and is primarily suited for people who have established course creators. This plan includes all the features of the basic plan, plus you will get access to the advanced reports and analytical features, including integrated affiliate marketing and the course compliance review.

Additionally, you will get chat support, a feature to sell to increase the order value, and five admin seats.

Lastly, you will also get the right to remove the Teachable branding and add your branding with unlimited membership tiers, and its plan does not include any transactional fees.

Pro+ plan

This plan is for the people whose businesses are on the growing stage and want to scale to take them to the next label; in this plan, you will get all the features of the professional plan and the basic plan along with access to host 200 courses, coaching products, digital downloads, and the custom user roles with no transaction fees.


There is no doubt that, based on a comparison of both platforms in terms of pricing, reachable is a more affordable option than Kajabi. Still, it is limited with its customization option and does not offer you the advanced features of the course creation like page builder or marketing automation tools.

Insert Kajabi is especially for people who have some experience with online course creation and are making some money. On the other hand, teachable is mostly for the people who are just getting started and don’t have too much experience with this industry, of course, creation.

Kajabi vs Teachable: Final Words

To be honest, I have spent enough time exploring both the platforms kajabi and Teachable, and from my experience, I would highly recommend kajabi to everyone who wants to make a successful career in the course creation industry and generate significant revenue without juggling between multiple tools and the platform.

But if you are just getting started and don’t have too much experience, you can go with Teachable, but if you have the budget, you can consider investing your money in Kajabi.

However, my last suggestion would be to take a free trial of both platforms and see which fulfills your needs and requirements and appeals to you in terms of using it without any hurdles or challenges.

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