Kajabi Reviews 2024: Don’t Invest Until You Read These!

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There is no doubt that in the past few years, Kajabi has become one of the leading and most popular online course platforms, which is making waves in the course creation industry and has become one of the first choices of various course creators.

According to my research, the average Kajabi creator makes over $30,000 per year in revenue, which has grown rapidly over the past years.

I have also been using Kajabi for more than 3 years to sell my courses on this platform, and I have seen it evolve throughout the years. While it has good reviews online and perfectly aligns with my needs, Kajabi might not be the perfect fit for everyone.

That’s why, in this article, I have tested Kajabi and shared everything that you need to know, including

  • What is kajabi and its features?
  • Who should consider Kajabi?
  • How much does Kajabi cost, and their different plans?
  • What are the Pros and cons of Kajabi?

However, to add more to this review of kajabi, I studied the user reviews on some trusted public rating platforms and gained some more perspective about Kajabi.

As you follow this kabjabi review post, I will break down each plan of the kajabi and help you decide if it’s the right pick for your needs!

Let’s start without delay and dive deep into this Kajabi review post.

Analysis & Kajabi Review: In a Nutshell

Who should ConsiderOnline course creators, coaches, consultants and content creator
Ease of Use4.9/5
PriceStarts with $119
Customer Support24/7
Money Back Guarantee30 days
Free Trial30 Days Free Trial

What is Kajabi?

Launched in 2010, Kajabi is an online course platform that allows creators to build, market, and sell their knowledge in the form of online courses, coaching programs, memberships, and digital products.

Today, after almost two decades, it has empowered thousands of knowledge entrepreneurs and served more than 60 million students from more than 120 countries.

I’ve found many creators and entrepreneurs who prefer Kajabi for selling their courses. It is one of the most reputable platforms, offering everything that you need as a course creator in one place.

Additionally, they designed their software to simplify the complex process of creating and monetizing your content, allowing you to create various types of digital products, some of which include

  • Online Course
  • Digital Products
  • Coaching Programs
  • Communities
  • Membership
  • Podcast

However, at its core, the kajabi platform serves as a content management system that provides creators with the tools and resources they need to host their courses and other material.

Kajabi Reviews 2024

Still, the critical difference between Kajabi and other platforms is that it gives you a list of marketing and sales tools :

  • Hosting and Managing courses
  • Email Marketing Automation
  • Affiliate management system
  • Communities and memberships
  • Website Builder & Landing Pages
  • Analytics and Reporting
  • Sales Funnel Creation

It is highly rated as 4.4/5 out of 1866 reviews on Trustpilot, and this means people are satisfied with its services and its customer support for helping the creators.

In essence, Kajabi is more than just an online course creation platform; it is an ecosystem designed to help creators achieve their goals at every step.

What are the features of Kajabi?

You have seen the overview of the Kajabi platform until now. Now, let’s dive more deeply into understanding its key features and see what differentiates this platform from its competitors.

1. Course Creation & Management

Course creation is the first and main feature of the Kajabi platform that made it popular among creators. The platform offers a set of tools and a builder that allows you to create and organize your knowledge into a compelling course that anyone can enroll in and learn from your experience.

Additionally, they offer a prebuilt theme that you can customize according to your brand and preferences without any technical knowledge. It’s just like dragging and dropping things.

Besides that, it also offers features in its platform where you can add digital downloads such as PDFs and notes, quizzes, and award certificates that anyone can access upon course completion; there are some other features under the course creation and management section that you can consider.

Website Builder

Website Builder is another feature of Kajabi that allows you to create a stunning and professional-looking website without any technical knowledge by using drag-and-drop features.

Additionally, you can add various types of content, such as videos, audio files, PDF text lessons, and assignments. You will also get the 11 templates that you choose from their platform and customize them according to your brand identity and preferences.

Overall, you will get all the options needed to create your entire website from scratch using your kajabi account; you can create stunning landing pages in less than 10 minutes.

Content Delivery

Kajabi supports a wide range of content formats that you can add to your course. Some of these multimedia elements include video, audio files, PDFs, quizzes, and assignments. The creator can incorporate various multimedia Elements that cater to different learning styles and improve engagement.

Customization and Branding

It’s one of my favorite features that the Kajabi platform offers to its subscribers. They give the creator the complete freedom to customize every aspect of the structure of their course and design as per their brand style and preferences.

Additionally, they provide a bunch of free and premade templates that you can use to look appealing, suit your personality, and reflect your brand identity.

Student Engagement and Progress Tracking

Kajabi also provides various tools that will help enhance student engagement by creating discussion forums, assignments, and quizzes.

Discussion forums are one of the best ways for students to connect with others and help each other on their learning journey, improving their learning experience.

2. Marketing and Sales Tool

One of the most common problems a creator faces is not having a marketing budget to acquire customers for their courses, and that’s what kajabi has identified and addressed the solution for the creators.

Kajabi offers various marketing and sales tools that streamline the marketing process and track the course’s sales. Here are some of the Kajabi platform’s marketing and sales features.

Email marketing

Email marketing has become an integral part of any marketing strategy. With Kajabi, you will get access to an email marketing tool that completely removes the headache of spending a single penny on any other email tool for acquiring customers.

Kajabi offers you a streamlined option that you can use to create an email marketing campaign and send it out to your leads or learners without any hurdles. Not only that, but you can also use the pre-made templates that are assigned to your kajabi account.

In essence, this email marketing function has really removed the burden of the creator, who no longer has to spend money on buying a subscription to another email marketing tool to create an email list of their customers and send out promotional and bonus offers.

Funnel Builder

Along with the email marketing tool, Kajabi also offers a funnel-building app, which you can use to create a funnel and strategy for acquiring customers from the top to the bottom of the funnel.

If you are completely new, then the funnel-building feature might seem a bit confusing, but it is very simple and easy to use and does not require any technical knowledge.

Additionally, they offer training videos that will help you understand how to create a funnel from scratch or customize the premade template.

Marketing Automation

Just like email marketing, marketing automation has also become popular in the past few years. This helps the marketer save time and work efficiently, and it is due to the rising popularity of this marketing strategy.

Kajabi has introduced its own Automation, so you don’t need to spend hours doing mundane tasks like sending emails or promotional offers or using your lead to run a company, which can become very complicated.

Kajabi has sorted all these issues and gives you a streamlined process to automate your tasks, like sending promotional offers, assignments, quizzes, or other bonus deals. By incorporating essential information about your campaign and your goals, you can set up the campaign with just a few clicks.

Affiliate marketing

Affiliate marketing is an effective way to increase the sales of your course. With Kajabi, you can create and manage your own affiliate program, which allows you to promote and sell your product in exchange for a commission.

You can also track affiliate performance, set the commission rate, and manage the payout to your Course affiliates.

3. Communities and Membership

One useful feature that makes Kajabi stand out from its competitors is its community, membership, and customization options. Let’s discuss what they offer in the community and membership features.

Option to create a community

Building a strong and loyal community is very important in today’s world in order to generate continuous and regular sales. With this feature of Kajabi, you can easily create communities and discussion forums around your courses where members can connect, collaborate, and support each other on their learning journey.

Membership management

Kajabi also gives you a list of member management tools that allow you to protect your content from free members or create a membership plan for paid customers only. This simply means that you can customize it according to your own label and control access to your specific content.

Customisation of the community

It is very important for you to build a community that encourages people and help each other, and to do that, kajabi offers you various gamification features like badges, points, and leaderboards, which can really motivate the members to be more active on your community and contributes with their knowledge.

4. Analytics and Reporting Tools

As a course creator, you need to analyze and measure the data and see what types of courses and digital products are performing well in the market. With the features of Kajabi Analytics and reporting, you can track everything in one place without spending any money on other software in the market.

Detailed Analytics

it’s one of my favorite features that Kajabi offers to their customers; they offer you an in-depth analytical tool that you can use to see the performance of your campaign and understand what type of product and campaign is performing well in the market.

Not only that, but you can also analyze metrics like course engagement completion rate, revenue, and the customer acquisition channel to determine which channel most of your customers are coming to enroll in your course.

Tracking Revenue

Regarding tracking revenue, Kajabi is very transparent and gives you a feature to monitor the various income streams of your digital content. These can be from course sales, subscriptions, or other product purchases. You can see a detailed report of your revenue performance and sales trends and identify the top-selling products.

Progress of Student

With the help of their analytical and reporting tool, you can also track the progress of each individual, their engagement label, and the feedback they are giving about your course. This can help you identify the areas where your students are struggling and give you the opportunity to work on the areas for improvement.

5. Customer Support and Resources

No matter which platform you choose for hosting your course, having good customer support plays a vital role as they assist in solving your problems or queries regarding this platform. Here is the list of things Kajabi offers its customers, especially regarding customer support and resources.

Knowledge Base

First, Kajabi provides a large knowledge base with articles, tutorials, and an in-depth guide covering the different aspects of the platform. These help you learn more about the platform and provide guides for troubleshooting common issues.

Video Tutorials

Along with the articles and guides, they offer video tutorials to customers demonstrating how to use their different features and learn about their platform; Kajabi also offers active community forums for creator users. You can ask your questions, share ideas, and get more insights from other kajabi creators and experts.

Live Support

It’s one of my favorite features of this platform, but access to live support depends on your plan. They generally offer live support to pro plan members, and sometimes, they even provide them with dedicated account managers to assist them.

In my opinion, it can be an issue for some people who, especially, want access to live support and don’t have the huge budget to buy the higher plans of their platform.

Who Should Consider the Kajabi Platform?

To give you a simple and straightforward answer, the Kajabi platform is for anyone who wants to build, create, organize, market, and sell knowledge and experience through digital content.

But to be more specific, here is the list of the people who can consider buying a subscription to the kajabi platform and start their journey.

Online Course Creator

The first type of people who can consider buying a subscription to the Kajabi platform is online course creators who are thinking of launching their own course but don’t know where to start or how to begin their course creation journey.

No matter what types of content you create and what niche you are working on, kajabi has everything that you need to launch your successful course and begin your course-selling journey.

Coaches and Consultants

This platform is also perfect for people who offer coaching and consulting services. It offers various coaching features, such as scheduling tools, a client management system, and an Analytical tool for analyzing data, which makes it an excellent choice for coaches and consultants who are looking to start their online coaching services.

Membership Site Owner & Digital Product Seller

The group of people who can invest money and consider buying their subscription is the people who want to create and manage a membership site, as it allows you to create and manage a membership site easily and build a community for the people who can only access your content.

On the other side, With the use of kajabi, people can also sell their digital products like E-books, templates, and other downloadable content and addition to the video course or the membership.

From my experience, these are the types of people who should consider purchasing a subscription to Kajabi and starting their journey of creating courses and digital content.

Kajabi Plans and Pricing – How much does it cost?

Currently, Kajabi offers three plans to its customers, each with different features and access to its platform. So, let’s dive deep into this, understand the features of each plan, and evaluate which one you should purchase for your requirements.

In general, the price of each plan varies depending on the number of contacts and the active customers want to have; the higher the number and active customers higher the price of the plan, so let’s discuss each of the plans in detail.

The Basic plan

This is the first plan offered by Kajabi, especially for people who are just starting out with their course creation journey. This plan provides you with access to Kajabi course creation and various tools. Here are some of the features that you will get on the basic plan.

  • Create and sell upto three products (courses, digital products, or memberships)
  • Build and Manage 3 Funnel of your sales and marketing campaigns
  • Create unlimited landing pages and emails
  • Manage up to 10,000 contacts and 1000 active subscribers

This plan starts at $149 if you choose to pay monthly, and it costs $119 if you pay annually for your subscription.

The Growth Plan

This plan is for people who have generated some success with their online courses and want to upgrade to the growth plan. In this plan, you will get the following things for your subscription:

  • Create and sell up to 15 products and pipelines
  • Remove the Kajabi watermark from your website and courses
  • Access premium platform features (email sequences, checkout sequences, etc.)
  • Create and manage an affiliate program.

This plan starts at $199 per month if you pay it monthly. On the other hand, if you take the annual subscription, you will save up to $40, which will cost you around $159.

The Pro Plan

It is one of the most advanced subscriptions offers from Kajabi that gives you access to all their feature and also gives you a dedicated account manager who will assist you whenever you need it; some of the other things that you will get with this plan include

  • Create and sell up to product and the funnels
  • Access to advanced customization options
  • 24/7 customer support and a dedicated account manager

This pro plan starts at $399 per month if you pay a monthly subscription, but if you pay annually, it will cost you around $319 annually.

In addition, they also offer you a 14-day free trial that you can consider before buying their subscription. In the free trial, you will get unlimited landing pages and unlimited marketing emails.

From my experience of using the kajabi for two years, I would say their price is a bit costlier than their alternative, but it is also worth noting that they give you access to all the marketing and sales tools that other platforms and give you everything you need in one place.

What I liked About the Kajabi Platform?

It has been over two years since I started using kajabi to host my courses and manage everything related to my course-selling business.

Here are some of the things that I liked about Kajabi as a platform that you can also consider, especially if you are thinking of buying a subscription.

All in one Platform

I have tried various online course platforms, but I can confidently say that Kajabi is one of the best, especially with all-in-one solutions. This tool’s biggest advantage is that you don’t need to jump between various tools and services to run your online business.

It covers everything from the creation of the course to marketing to sales to community management, putting everything you need under one roof. This has especially saved me time, streamlined my processes, and improved the experience of my learners.

User interface

A clear and easy-to-use interface is always part of my checklist when choosing any course platform. Fortunately, kajabi meets this checklist and offers an easy-to-navigate interface that anyone can use without needing technical knowledge or expertise.

Variety of marketing and sales tools

One of the things I struggled with initially when I launched my first course on another Platform was spending money on various marketing and sales tools to track my sales performance and market my courses to acquire customers.

However, transitioning from other tools and considering Kajabi has totally changed the game; they offer you a variety of inbuilt marketing tools and features, such as email marketing, email automation, funnel building, affiliate management, and many more.

Lastly, with their variety of tools and features, it was really easy for me to nurture my leads and convert them into potential clients without spending too much money on marketing or running ads.

Helpful Resources and Kajabi community

There have been many times when I have struggled with using Kajabi and phased some of the errors in my account, but thanks to their helpful resources, such as blog posts, in-depth guides, and video tutorials that demonstrate every feature and troubleshooting error in detail, which help you to get rid of the issues as soon as possible.

In addition, they offer you 24/7 chat support that you can use to solve your issues or any further troubleshooting errors in your kajabi account.

Furthermore, they have an active and engaging user community that provides excellent support. Users help each other answer questions and share ideas, and you can also learn from their experience.

Scalability and Growth

When I started my online course-selling business, I sold only two products to my customers. Later, I launched more than seven products to increase my revenue, give the learner an overall experience of my knowledge, and help them in their journey.

During this time, Kajabi has become one of my helpers, which has helped me expand my business with their higher plans. These plans unlock very advanced features and capabilities that allow you to create various products, automate processes, and continue growing your business without any hurdles.

Super Easy to Set Up

I still remember the day I bought a Kajabi subscription, and I felt overwhelmed by its features and the tools it offers its customers.

However, after using this Platform for the past few years, I can tell you that it is one of the best, easy to set up, and does not require any technical knowledge.

I can say that even a college-going student can set up the course from scratch and make it live for the learner without any hurdles or technical knowledge.

What I don’t like about the Kajabi Platform?

Until now, I have been speaking a good about the Kajabi throughout this read, but that does spare it from a significant shortcoming that this online course platform has:

Kajabi has some things they need to improve to enhance the customer experience.

Higher Pricing

It is the most common complaint from many Kajabi users that their price is way more costlier than their competitor’s, and at some point, it’s true. But it is also worth noting that it saves you the tension and headache of juggling multiple tools and software for hosting your courses and marketing them to acquire customers.

But still, I will say yes, it is costlier than the alternative players in the market, so make sure you consider your budget before investing your money in this platform.

Overwhelming Features

There is no doubt that Kajabi tries to give its best to improve the overall experience of the customer, but after reading various online reviews and talking with some of the successful course creators, including me that some of the features to advance for the budding creator who wants to launch an introductory course.

Involves Learning Curve

I have mentioned that this platform is straightforward and does not require too much technical knowledge. Still, it is also true that it involves a learning curve, which means that you have to spend some time learning about this tool’s features and watching the video tutorials to understand the customization options that this platform offers you on your account.

Kajabi Reviews: Pros and Cons

Kajabi has an exceptional feature that makes it a unique and reputable online course platform, but it also has its cons, and it also lacks in some places where it can improve; here I have summarised the good and bad parts of Kajabi that you can consider before buying their subscription.

Pros of the Kajabi Platform

All-in-one platform: This reduces the burden of dancing with multiple tools, simplifying the process and making it easy for users to use.

High-Speed Hosting with Builder: Kajabi offers you high-speed hosting to enable your pages to load fast, and you can create easily with their website builders.

Easy-to-customize templates: They offer a list of pre-made templates, which makes it easy for users to design their landing pages or sales pages without starting from scratch.

Upsell Features: Their unique features enable you to upsell your other product along with leading products and increase teh overall revenue.

Customer Support: Kajabi’s customer support is really commendable. They are available 24/7 to solve your queries or any problems regarding their platform.

Cons of the Kajabi Platform

Higher Pricing: The Subscription of the Kajabi Platform is costlier than the other competition in the market, and it’s the reason because they offer everything in one place

Email opt-in forms: Kajabi undoubtedly provides stunning landing page templates, but it’s also worth noting that they lack email opt-in forms and do not offer many customization options.

Is Buying a Kajabi Subscription Worth it?

From my experience using this platform over the past two years, I would say it’s completely worth your money, especially if you are serious about creating and selling an online course or thinking of monetizing your experience or knowledge in the form of digital content.

While pricing may seem higher than on the other platforms, it’s affordable. Let me break it down: how much do tools cost if you buy them separately?

  • Webiste Builder & Hosting: $30/month
  • Course Hosting platform: $39/month
  • Landing page builder: $79/month
  • Email marketing software: $20/month
  • Funnel Builder: $97/month
  • CRM Tool: $79/month
  • Webinar Tool; $20/month
  • Mobile App: $33/ month
  • API Integration: $30/month

The total price of the tool, if you buy it separately, will be $427, and you will get everything at just $159 per month; you are saving $268 per month, so considering kajabi is worth it. It’s not just about the money, but it’s also about the time.

Learning the use case of all the above. It also requires immense time and effort that you can use to design further courses from your experience and make money.

Additionally, if you get access to a better community of people and learn from the expert course creators in the community, that will help you further as a course creator.

Kajabi Alternatives

Until now, you have seen the overview features and everything about the Kajabi. Let’s talk about some of their competitors. Here is a list of some of the alternatives to Kajabi that you can also consider.


It is another popular alternative to Kajabi that focuses especially on creating and selling online courses. It also offers a user-friendly interface and a marketing tool. However, it has limited community and membership features and offers fewer customization options, but it is still an affordable option.


Thinkfic is another strong competitor of Kajabi, which has also made a name for itself in the market for offering an all-in-one solution for creating courses. It also offers the last customization option, especially for the sales and landing pages, which is good for people who are just starting out.


It is a new tool in the market that has recently gained popularity for its clean and modern user interface. This platform focuses on the affordability and simplicity of hosting your courses, especially if you are looking for a friendly option designed for small creators.

While these are alternatives to Kajabi, they do not offer the same set of features. However, they have their strengths. You can choose according to your specific needs and budget, but you need to evaluate the feature pricing of all the tools before investing your hard-earned money.


So, this was my honest and complete review of the Kajabi platform. I have shared everything that you need to know to make an informed decision about buying a subscription to this platform.

Lastly, I will say that buying a subscription to the Kajabi platform is one of the best decisions that I have made for my business. It has completely streamlined my processes and saved me time from juggling multiple tools and software and spending much money on marketing.

Whether you are a budding creator or a successful course creator, this platform offers a plan for everyone serious about starting their course-selling business or taking their existing business to the next level.

Now you have everything you need to decide about this course. However, if you still have questions or queries regarding this kajabi review post, please let me know in the comments section.


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