Kartra vs. Kajabi: Which Platform Offers the Best ROI?

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Are you also struggling to choose between Kartra and Kajabi and unable to decide which one is right for you and worth paying for?

If so, you are not alone. A few days back, I was also in the same place: Confused, Frustrated, and stuck on choosing between any of these online course platforms.

Like you, I also tried reading reviews online to make the right decision, but unfortunately, most of the reviews about Kartra vs Kajabi are fake and biased.

That’s when I decided to take a free trial of both platforms and explore everything myself to see which was worth paying for.

After trying both platforms, I’m ready with my honest Kartra vs Kajabi review post, which will help you make an informed decision.

In this Kartra vs Kajabi Post, I will review their features, what they offer, pricing, value-for-money, user interface, and, most importantly, which is better.

So, let’s start without any further delay and dive deep into exploring both platforms.

Kartra vs Kajabi : A Short Brief

Kartra and Kajabi are undoubtedly two renowned names in the online course platform industry. They are mostly known for offering a place where people can create, build, market, and sell their online courses.

As both of the platforms are known for providing growth for the creator, most people get confused when it comes to signing up for a subscription to any of these platforms.

To resolve this issue, please give me a short overview of each of the platforms, Kartra and Kajabi.

Kartra is a platform specially designed for entrepreneurs and businessmen who want to manage the various aspects of their online business, including sales funnels, email marketing, and course creation.

On the other hand, Kajabi is a platform primarily designed for people who want to convert their experience into digital content through online courses, coaching programs, membership sites, or any digital product. This platform is mainly known for creating and selling online classes.

Before discussing each platform in detail, here is a review of their differences to gain a basic understanding.

Kartra vs Kajabi: Comparison Summary 

Target AudienceAll-in-one marketing platformCourse creators, coaches
Ease of UseModerate learning curveEasier to learn
Course creation & ManagementGood variety of elements, lacks importStreamlined course builder with import
Marketing & AutomationAdvanced features, visual builder, split testingStrong automation, linear builder
Sales funnel BuilderDrag-and-drop builder includedDrag-and-drop builder included
Type of ProductSells digital & physical products, membershipsSells digital products, memberships, courses
Customer SupportLive chat (limited hours), email, knowledge base24/7 Live chat (limited on base plan), email, knowledge base
CommunitiesNot built-inBuilt-in community features
IntegrationIntegrates with some third-party toolsIntegrates with some third-party tools
AccessDesktop onlyDesktop & Mobile App
Page BuilderDrag-and-drop page builder includedDrag-and-drop page builder included
Customization OptionsGood range of customization optionsGood range of customization options
Free TrialYesYes
Money Back Guarantee30 days30 days

Kartra vs Kajabi: The Key Difference

The above table gives you a basic idea of the differences between Kartra and Kajabi, representing that both platforms are different.

Kartra is an all-in-one marketing platform specially designed to help businesses streamline their marketing processes. Its features include email marketing, funnel building, and campaign management.

Similarly, you have also seen that Kajabi is an all-in-one course platform that allows you to create, build a market, and sell your online courses without any hurdles.

They also offer various tools and features that allow you to create landing pages, email marketing campaigns, and sales funnels, as well as host any kind of digital content to earn money.

But as I said, this was just a quick view of their differences. Now, let’s dive more deeply into this and understand the differences between each platform in every aspect.

So, let’s discuss the differences between the platforms in detail, as well as their features and other essential factors, when making an informed decision.

Course and Management

When it comes to any online course platform, one of the main features that an individual needs to consider is course creation and management. This feature shows you how easy it is to host and manage your course on their platform, no matter whether you have a physical or digital product.

When it comes to Kajabi and Kartra, both platforms offer course creation and management features, but each has a different set of processes that you need to follow in order to host your course, so let’s discuss each of them in detail.


Kartra gives you extensive tools and features for hosting and managing your course. They have more than 15 elements that you can use to build your online courses, whether digital products, audio files, or anything else. You can also use this element to customize the templates and modules of specific courses.

However, using Kartra and its complete features involves a learning curve as they offer various features and tools for their users; besides that, they also offer a feature that you can use to create the membership site and the online courses with their customizable templates, which you can access based on your purchased plan.

Overall, this platform has extensive features, and the tools range from hosting your courses to managing them and marketing for acquiring customers. They provide various tools with a flexibility of customization that makes these two even more worth considering.


When it comes to creating online courses, Kajabi is the leading platform in the current market. Their platform allows you to create any type of course you want. It is easy to use and has a comprehensive page builder system that allows the user to upload various types of content.

Some of them include videos, Audio Files, Assignments, and Quizzes, which not only make the poor interesting and engaging but also interactive for the users. Their feature does not end here.

Additionally, they offer an analytical and reporting tool that allows you to track your course’s performance and user engagement in a detailed manner and learn how to make the necessary changes to make your course even better for the learners.

Furthermore, they also have an inbuilt community feature that allows you to build a community around your courses where the learner can share their ideas, support each other, and get a sense of learning community, making terrific experiences more interesting and exciting.

From my experience of using kajabi, I can say that they offer you the necessary components that you need to create an online course and become a successful creator. Their feature of community and discussion forums are really helpful, Where the Kajabi experts share their ideas and solve user queries.


Regarding course creation and management, kajabi is a winner as this platform offers you a dedicated and specialized tool for this purpose, making it highly useful for the user and worth considering for the course creator. If your goal revolves around the effectiveness of tools rather than fancy stuff, then Kajabi is the right choice.

Email Marketing

When it comes to email marketing, both platforms offer features that will help you build and manage your email list smoothly. Additionally, they offer you the option of sending auto-response broadcast mail or promotional deals. In fact, you can also automate your entire email marketing campaign with just a few clicks.

So, let’s explore the email marketing feature of both platforms and see which one is better than the other.


When it comes to email marketing, Kartra did a very decent job. They offer you a variety of features and more flexibility than Kajabi, which makes your email marketing process a lot easier. Additionally, they also offer an ab testing feature, which you can use to check what type of campaigns are performing well for your courses.

Unfortunately, Kajabi does not offer a split-testing tool. Instead, users must use an analytical tool on their platform to see and monitor how their email marketing campaigns are performing, which is not very interesting.

Furthermore, Kartra also offers various email templates, which provide a perfect foundation for anyone looking to create an email marketing campaign but does not want to start from scratch.


On the other hand, Kajabi is also known for offering complete solutions to course creators. Email marketing is one of their main features, making it much easier for anyone who wants to run an email marketing campaign for their courses.

What I liked about kajabi is their tagging feature, which helps you to segment your audience based on specific criteria and letters; you can create a particular list for such a set of audiences and tailor your content in a way that meets their needs.

Unlike Kartra, Kajabi also offers more than 19 email marketing templates that you can choose from and customize according to your preference. Alternatively, you can start from scratch and create something that aligns with your brand.


In the feature of email marketing, Kartra is the winner because it offers a variety of features compared to Kajabi that help the user get the most out of their campaign and understand which type of product is performing well in the market.

Not only that, but Kartra also offers more flexibility than Kajabi, allowing the user to customize a wide range of features for their campaign.

Sales Funnel & Marketing Automation

Nowadays, sales funnels and automation have changed the marketing game and become one of the most important strategies to include in marketing.

Fortunately, these two platforms offer a sales funnel builder and marketing automation, making the marketing process much easier for acquiring customers and converting them into potential clients.

So, let’s dive deep into this and understand the features of a sales funnel and the automation of both platforms separately.


Kartra’s sales funnel is one of the strongest features of their platform. It allows you to create a complex, multi-step funnel with various elements, including opt-in pages, order forms, upsell and downsell funnel, and more.

Additionally, their sales funnel builder is highly innovative and offers a drag-and-drop feature that allows you to customize any funnel easily and without any hurdles.

On the other hand, if I talk about the marketing automation capabilities, then Kartra really did a good job with their marketing automation feature and offers a process for setting up the automation based on user behavior and user interaction.

Furthermore, their automation feature also allows you to create an email marketing workflow, and their advanced segmentation feature allows the user to integrate other tools, such as email marketing or sales funnels, without hurdles.


In comparison to Kartra, Kajabi is an easy-to-use sales pipeline builder that allows you to build a high-converting sales funnel easily and quickly. You can also choose from their sales funnel builder blueprint to get started.

Additionally, you can also create all the necessary pages, emails, and offers for the campaign. Of course, these features are customizable, and you can easily add new web pages or any email funnel to the sales funnel pipeline.

On the other hand, Kajabi marketing automation is also more basic than Kartra. You can set up automated mail sequences or follow-up emails, which is enough for the course creator.

But if you want more advanced features, Kartra can be a good option, as it is known as a marketing platform.


Kartra and Kajabi both are decent in offering sales funnel and marketing automation features, but when it comes to giving users more advanced options and flexibility for creating various types of funnels, Kartra is the winner as it offers various features.

Affiliate Marketing

Affiliate marketing is undoubtedly one of the best ways to increase course sales and revenue for your business. Both Kartara and Kajabi offer this feature, which you can use to promote your courses, generate affiliate links, and set the commission rates for your affiliates.

Let’s explore the affiliate marketing features of each of the platforms in detail.


Kartra’s affiliate marketing features are very extensive. It allows you to quickly recruit, manage, and pay affiliates using its platform to promote your product or any courses.

In addition, they also give you a feature to track the affiliate performance commission and payout, which allows you to see what type of products are performing well through affiliate marketing.

In addition, they offer various commission structures, such as a one-time commission, recurring commission, or multi-tier commission, which makes it easy for users to sell the course or product by leveraging the power of affiliate marketing.


On the other hand, Kajabi Affiliate’s marketing features are decent. However, it’s not as extensive as Kartra, but it still offers a feature that enables you to affiliate your courses or products easily without too much technical knowledge.

They also offer a tool for tracking your affiliates’ reports, which allows you to monitor the money you generate from affiliate marketing and the amount you pay your affiliates.

Additionally, they offer various commission structures, including one-time commissions, multi-tier commissions, and Recurring Commissions. However, it’s also worth noting that their advance commission structure is limited and not as extensive as Kartra’s.

However, Kajabi affiliate marketing is specially designed to focus more on the essentials rather than provide advanced tools and features that might confuse you or overwhelm you.


If you are looking for an extensive platform for affiliate marketing that offers you various features and detailed tracking and reporting.

Kartra would be a great option. On the other hand, if you are looking for a platform that gives you a simple and easy-to-use structure sufficient for any course creator, then you can consider kajabi.

Integration & Customisation Options

Another important factor to consider while choosing any online course-selling platform is its ability to connect with other tools. You often need to add additional sources for streaming, lining the processes, or anything else.

It can involve integrating a payment system for the payment of a third-party tool or any software company; having a streamlined and efficient integration system makes this process much easier for the user.

But how efficient are the players Kartra and Kajabi in these features? Let’s discuss this in detail.


Regarding offering a third-party integration feature, Kartra provides a variety of integrations. With multiple platforms, including payment gateways, email marketing solutions, SMS softwares, and membership sites, it also supports the integration of zapier, Which can automate your tasks quickly.

Additionally, if you are a tax-heavy person, you can also benefit from their API services for building a custom application that links with the Kartra platform. So, if you want to add a CRM platform related to your Kartra subscription, it is perfect.


Unlike Kartra, Kajabi also offers a wide range of integration options. Various platforms make it easier for the customer and give them a smooth experience when they purchase their online courses. Some of these tools include Survey Monkey, MailChimp, and Covertkit, or you can also integrate Google Analytics and Facebook Pixel to track user behavior in your courses.


Both platforms did a great job regarding integration and customization and provided various options to customize your account according to your needs and preferences. You can also integrate with various platforms.

Hence, there is no winner in these features; both platforms are good at proving the integration system.

Testing User Experience

The user interface of any platform is highly important to me. A clutter-filled interface can make my work even more difficult rather than improve it.

No matter how many tools or features a platform can add for its users, if its user interface is not good, then it will not be useful to the customer.

When I came to Kartra and Kajabi, I found a huge difference in their user experience that one needs to consider before signing up for any of these platforms, so let’s discuss the user interfaces of each platform in detail.


As said before, Kartra is an all-in-one marketing platform that offers a variety of features and tools for the customer, which can be overwhelming for new users. However, some of its advanced features really make this platform worth considering.

However, when it comes to user experience, Kartra has a pretty decent interface, but it is not very appealing to users, especially a user like me. In this platform, you will get access to all the tools on the right sidebar.

However, I found that their slide bar is a bit cluttered because they have added too many options, which can be an issue for someone who is just starting out with this platform.

In addition, their page loads slowly and often takes 5 to 12 seconds To proceed when you are configuring any product or membership.

Overall, their user interface is modern, clean, and pretty straightforward with the navigation. It does not contain any interactive elements, which makes it appealing to users.


Kajabi is the other platform, which was specially created for content creators who want to share their knowledge and experience through digital content.

The Kajabi user interface is visually appealing and focuses more on simplicity, making it easy for users to find and access any feature that they need.

I have not found any speed issues in their platform. It loads quickly, and you can access all its features with just a few clicks. From my experience, it is very easy to use and requires no technical knowledge, especially if you are just starting out with this platform.


After testing the user experience of both platforms, I would say that the Kajabi user interface is far better than the Kartra as it is clearer and more visually appealing to beginners who are starting their course creation journey.

Customer Support & Resources

Having the perfect customer support and resources can make or break your experience with the platform, so you must consider these elements.

Many times, while using this platform, you may get stuck with any of these features or face any kind of error that you are unable to solve. That’s where the customer support team comes in and helps you out. So, let’s discuss each platform’s customer support and resources and see which one is better.


Kartra’s customer support and resources are pretty good. They give you various options to contact them if you face any issues with their platform or tools. Here are some of the ways that you can contact customer support.

Email support: Firstly, Kartra provides email support, which means you can clearly describe your issue or raise any concern through their email. It allows you to describe the issue in detail, and you will get a response based on that.

Knowledge base: This extensive knowledge base includes in-depth articles, guides, video tutorials, and PDFs covering the various topics and features of this platform. It is like a self-help resource that you can use to solve troubleshooting issues or understand how to use any specific platform feature.

Community forum: Kartra also has an active community forum where users can seek help from other people who are experts on using their features and the platform. In this method, you simply need to post your question or query into the forum, and you will get a practical solution from an experienced user.


Kajabi customer support and resources are pretty decent. It offers several Kinds of resources and support to help users create online courses. Here are some of the ways that you can use to get support or contact them.

Email Support: Similar to Kartra, Kajabi also offers you a way of contacting them through email, where you can submit your query or concern, and in return, you will receive assistance from the Kajabi team via email.

Helpful resources: Kajabi also has a comprehensive guide in the form of a blog post and video tutorial demonstrating how to use a feature of this platform and resolve basic queries that might arise while using their platform or any specific tools.

Community forum: Community forums are a great way to enhance your learning experience, and with Kajabi, you will get a community forum access where you can ask questions, share ideas, and connect with other users to get industry insight and the best practices from an experienced kajabi user.

Live support 24/7 – Yes, you heard it right. Kajabi also offers you Live support to solve your query or concern, but here is a catch: you will only get access to the growth and prove plans basic plans do not have these features.

Overall, both Kartra and Kajabi are great at helping customers and providing them with comprehensive resources and various support to resolve their issues and become successful course creators.


Both Kartra and Kajabi excel at providing customer support and solving users’ queries or concerns about using the features of their platform or any tool; hence, there is no winner in this particular section as both excel at their customer support services.

Kartra vs Kajabi: Plan & Pricing

When it comes to purchasing software or a subscription to any platform, price is a vital factor. So, let’s discuss which of the above platforms is valuable for the money that you can consider investing.


When it comes to pricing, Kartra currently offers three plans. You can subscribe to their platform and get access to all their tools and features, Including sales funnel campaigns, email marketing video tools, online checkout pages, and page builder.

Here is the detailed plan and price of the Kartra that you can consider as per your budget and need

Starter Plan

This is Kartra’s first plan. It starts at $119, and this plan includes access to unlimited pages, forums, emails, and sequences.

You will also get access to up to 2500 contacts and 100 done-for-you funnels that you can customize according to your preferences and needs. However, it is also worth noting that it is limited to one language and five team members. In other words, this is enough for anyone who is just starting out on their online course journey.

Growth plan

As the name suggests, this plan is especially for creators generating good revenue from their courses or digital products. This plan costs $229 per month and gives you access to up to 12,500 contacts that you can connect with the three custom domains.

These plans include everything on a starter plan. You will also get access to surveys, Funnel simulation, webinar feature affiliate management, and more.

Professional plan

This is the last offering from Kartra. It costs $549 a month and gives you access to 25,000 contacts that you can connect with more than five custom domains. You can also add up to 20 team members to this plan, which gives you access to real-time funnel analytics. You will also get dedicated support from their team.

Moreover, you will also have the feature of a webinar with 1000 attendees, which is a good thing, especially if you organize webinars regularly for your courses.

If you are considering buying a Kartra plan, you can consider buying annually, as it will give you a discount of 20 to 30%, depending upon your plan. The best part is that you can cancel or switch your plan anytime.

Furthermore, they also offer a 30-day free trial across all platforms, which means you can try the platform before you decide to subscribe to it. Now, let’s move into Kajabi’s pricing and plan.


Kajabi also offers three plans for customers, which you can choose according to your needs, preferences, and budget. Here, I have broken down Kajabi’s plans in detail.

Basic plan

This is Kajabi’s first plan, especially for people just starting their course creation journey. It costs about $149 and gives you access to sell three products, build three funnels, create landing pages, and manage up to 10,000 contacts and 1,000 active subscribers.

The Growth Plan

It is the next plan of the kajabi that you can consider, especially if you are generating good revenue from your online course and want to scale it to the next level; in this plan, you will get access to create upto 15 products, access to all the premium features, developing and managing affiliate marketing program this plan cost $199.

The Pro Plan

This is the last offering of the kajabi that gives you access to all the features of the above plans. They also give you a dedicated account manager who will assist you whenever you need their help without any issues. This plan costs $399.

Unlike Kartra, Kajabi offers discounts on its plans, especially if you pay annually. It also provides a 30-day free trial that you can consider before investing your hard-earned money on its platform.

Lastly, it’s also worth noting that you will get all the access to marketing and sales tools on one platform you need for your course creation journey.


Kartra stands out from the Kajabi in terms of pricing and value for money; firstly, it’s affordable, provides flexibility in its features, and doesn’t restrict the number of products you can create or sell.

As a result, users can enjoy the benefits of Subscription without worrying about the budget, and that’s why Kartra has won the shows and overall worth for the money.

Kartra vs Kajabi: Communities

As you know, having access to a community has become vital in recent times. It plays a huge role in the journey of becoming a successful course creator for a businessperson. So, let’s explore the community features of each platform in detail so you get a better overview of which one you should consider, especially from the community perspective.


Kartra is undoubtedly a good platform for course creation, but unfortunately, it lacks a community function and currently does not have any inbuilt community feature; you can embed a community from a third-party platform in your Kartra subscription.

But from my experience, connecting your third-party platform, especially for the community in your subscripts, requires technical knowledge, which is not feasible for a person who is just starting out in the journey of course creation or selling their Digital or physical product.


On the other hand, Kajabi offers a fever-dedicated community feature called Kajabi community, which allows you to create your own community for the learner. People can live chat with other members, ask questions, share ideas, and feel accountable, improving their learning experience.

Not only that, but you can also integrate the community feature with your course product email marketing or any other campaign; what I liked about kajabi is that they also offer you the customization option, especially for the community, where you can track the progress of the learner gives them the badges as per their performance or activeness.


From the perspective of the community, kajabi steals the shows And offers you the feature that you can use to create communities in your course or product without the integration of any third-party tool.

Wrapping Up: Kartra vs Kajabi?

Kartra and Kajabi are both famous, all-in-one marketing platforms that offer a variety of features and tools for people looking to start their online course creation journey.

However, Kajabi is specially designed to create and sell online courses. It offers creation and management tools like a sales funnel, email marketing tool, website builder, and more. So, if you are primarily looking for a platform that can assist with your online course creation needs, then Kajabi would be a great and perfect platform for you.

On the other hand, if you are looking for an entire marketing platform that can streamline your marketing and sales processes and help you manage your online business, Kartra can be the ideal choice.

Ultimately, which platform you should consider totally depends on your individual preferences. If you are seeking various marketing features combined in one platform at an affordable price, then Kartra is a good choice.

Again, if your priority is course creation and you want a complete platform that enables you to start your course creation journey without having too much technical knowledge, then I would suggest Kajabi.

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