Kajabi vs Clickfunnels 2024: Which One is Best for You?

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As someone who has spent a decade in online marketing and explored various online tools, I can say from experience that choosing between Kajabi and ClickFunnel is really very tricky, especially if you’re a new business owner or someone who has taken the first steps of making money with an online business.

However, you don’t need to worry anymore. In this article, I will share my personal experience and an honest review of both Kajabi and ClickFunnel.

In addition, I will show you exactly what you need to consider to make an informed decision about choosing the right tool for your business.

To add more to this kajabi vs clickfunnel review post, I have also gathered the user’s reviews from some trusted public rating platforms to give a clear idea about both tools.

So, let’s dive into this battle and explore everything in detail.

Kajabi Vs Clickfunnels: In a Nutshell (2024)

Before moving further and discussing both tools in detail, here is a quick comparison table of both platforms from my experience that you can look at to get a basic idea of what makes this platform different from others.

Note: Based on my experience, I will be rating based on the parameter of 5

Ease of Use⭐⭐⭐⭐ (4.4/5)⭐⭐⭐⭐ (4.2/5)
User Interface⭐⭐⭐⭐⭐ (4.7/5)⭐⭐⭐⭐⭐ (4.6/5)
Course Builder🖱️ Drag-and-Drop Editing📁 Limited Templates
Email marketing📧 Built-In with Sequences🔗 Integrations Required
Course Creation📜 Robust Features (Quizzes, Certificates)📋 Basic Features
Integrations🔄 Limited Options🔗 Wide Variety
Affiliate Marketing🤝 Built-In Program🔗 Integrations Required
Customer Support💬 Live Chat, knowledge base & Email📧 Email & Knowledge Base
Pricing💲 Starts at $149/month💲 Starts at $147/month
Rating ⭐⭐⭐⭐⭐⭐ (4.5/5)⭐⭐⭐⭐⭐ (4.3/5)
Best For🎓 Online Courses & Memberships💼 Sales Funnels & Lead Generation
Free Trial ⏳⏳ 14 Days⏳ 14 Days

Kajabi vs Clickfunnels: A Short Overview

Kajabi and Clickfunnels are the two most popular tools in the online marketing industry that people use to market and manage their online business.

But to be more specific, Kajabi is a platform specially designed for people looking to build, create, market, and sell their online courses or any digital content.

On the other hand, ClickFunnels is a platform mostly used to create sales funnels for businesses, and this is its main strength.

You can also use clickfunnels to sell your digital product, but most people use clickfunnels to sell their physical products or drop shipping items.

In essence, both platforms offer the essential tools to help you manage and streamline your business and marketing processes, which help you take your business to new heights.

Kajabi Overview

As mentioned above, Kajabi is an all-in-one marketing platform specially designed for course creators. It allows them to create, market, build, and sell their online course, caching programs, membership sites, and more.

Kajabi is considered one of the leading platforms in the online course creation industry. It has employed thousands of creators and served over 60 million customers worldwide.

One big reason people consider this platform is that it offers a variety of features and a tool that allows you to create professional-looking website sales pages, email marketing campaigns, sales funnels, and more without having any technical knowledge.

The best part is that they provide various templates you can customize according to your needs and preferences, making this platform much easier for people without gathering too much technical knowledge.

Clickfunnel Overview

ClickFunnels is another marketing platform designed specifically for people who want to create and manage sales funnels for their businesses.

Specifically, it is mostly designed for entrepreneurs, marketers, and small business owners who want to improve their business sales by optimizing the sales funnel.

Clickfunnels is mostly known for its ability to create a proven sales funnel that people can use to sell a physical or digital product.

To make it more usable, they have also added templates you can customize according to your preferences and your business’s needs. This does not require too much technical knowledge.

In 2019, ClickFunnels was also considered one of the world’s fastest-growing privately owned SAAS companies, serving thousands of customers per month.

This tool helps businesses automate their manual sales and marketing processes, streamlining them and making them easier to manage without requiring much time.

Kajabi vs ClickFunnels: Features

You have seen the overview of both platforms. Now, let us move ahead and see the features that each platform offers to its users. Here, I have highlighted the top features of each platform, which are kajabi and clickfunnels.

Kajabi Features

  • It allows the course builder to create stunning websites and course pages.
  • It provides a user-friendly builder to create courses, video lessons, and quizzes.
  • Option to integrate the third-party tool without technical knowledge.
  • It gives you the tool to manage all your marketing and sales needs.
  • Track your progress with the analytical tool to measure progress.
  • Have access to build the community around the course.
  • Get access to the course using mobile apps and desktops.

Clickfunnels Features

  • Offers a drag-and-drop editor that allows you to create landing pages for your funnel.
  • Provides your tool to build an email list, send emails, and create email sequences.
  • It contains an affiliate management system that allows you to track every sale.
  • It allows you to create a different sales funnel for various purposes.
  • Access to create the membership site for exclusive customers.
  • Get the option of A/B testing the funnel and various campaigns.
  • Ability to connect with various third-party tools.

Kajabi vs Clickfunnels: The key differences

You have seen the basic overview of each platform. Now, let’s dive deeper into the differences of each platform from every aspect, which will help you make an informed decision about which tool you should select for your business. Here, you will see the differences based on the below aspects.

  • User Interface
  • Landing page & Website building
  • Analytics
  • Email marketing
  • Course Creation
  • Integration
  • Affiliate marketing
  • Pricing
  • Customer Support

At the end of this post, I will also share the list of things you need to consider before investing money into this platform.

Kajabi vs Clickfunnels: User Interface

When selecting any platform for your business, you need to consider the user interface, as this can make or break your experience of the platform.

From my experience, having a clear and simple user interface makes the platform easier to use and helps you be more efficient than juggling between the various features.

Regarding the user interface, both platforms have different approaches toward their target audience, so let’s discover The difference between these platforms based on the user interface.


When it comes to the user interface of Kajabi, it offers a clean, simple, and well-organized interface so that the user can use it and navigate between the various features without any hurdles.

Not only that, but they have designed their platform so that even a beginner can use it without any complications, and this is because of its more visually appealing look than its competitors.

The best part of Kajabi is that they have not added too many options on their dashboard and have made it straightforward and beginner-friendly, allowing users to navigate without extensive technical knowledge.


On the other hand, the Clickfunnels interface is mostly focused on providing you with their platform’s advanced features, including building funnels, creating landing pages, and running marketing campaigns.

Undoubtedly, they have tried their best to give their users the most out of their platform, but I found it a bit cluttered when it comes to the user interface. They have added too many options that might overwhelm the users.

Moreover, I found that most of their advanced features require technical knowledge. Simply put, the platform has a learning curve, and one needs to learn how to use it.


From my experience in the perspective of the user interface, kajabi is a clear winner as it offers a beginner-friendly, simple, and easy-to-use interface that anyone can use without any technical knowledge.

On the other hand, the clickfunnels user interface is not visually appealing and cluttered, which might disappoint the users just getting started as most of the advanced features, including a learning curve.

Kajabi vs Clickfunnels: Landing Page

Landing Page and Website Building are features offered by Kajabi and Clickfunnels, so you can use any platform to create landing pages and build websites.


Kajabi also offers various landing page templates and designs, each categorized into different sections, that you can use for your campaigns.

These sections include lead generation, sales email marketing, and many more. The best part is that they also allow you to customize your landing pages for mobile devices, making them even more useful for your customers; some of their popular templates include

  • Sales Pages
  • Checkout pages
  • Upsell Pages
  • Webinar Pages
  • Opt-in Pages
  • Email marketing Templates

As mentioned above, Kajabi has a good collection of premade landing page templates, but it is not as advanced as ClickFunnels, especially for conversion optimization.


With Clickfunnels, you can easily create the stunning landing pages as they consist of the drag-and-drop page editor that makes this platform much easier for people.

Clickfunnels offers premade templates you can use and customize according to your preferences. They also offer free, fully customized design templates you just need to install. You are ready to go, but you must pay an additional fee to access the various templates.

Additionally, the good news is that with this platform’s drag-and-drop editor feature, you can easily create stunning landing pages without any hurdles.

Some of the popular categories of these landing pages and templates include

  • Webinar Event Pages
  • Membership Site
  • Sales Pages
  • Order Pages
  • Checkout Pages
  • Upsell Pages
  • Opt-in pages

From my experience, this platform is designed to help you create a high-converting sales funnel and landing pages. Not only that, but they also offer some advanced features like split testing, which helps you measure which type of landing pages or cell funnel is working for you.

Another good thing about this platform is that its premade templates are easy to use. You can create any landing or sales page with just a few clicks.


There is no winner in this section because it depends on you. If you are looking for a simple and straightforward tool to create landing pages and have the built-in option of creating a professional-looking website, you should consider Kajabi.

On the other hand, if you like choosing the advanced tool or want to split-tasting kinds of features, you can consider ClickFunnels as they offer various advanced features for landing page building.

One drawback of clickfunnels is that they don’t have an inbuilt feature for creating a website. You can create the website on other platforms and add it to their sales funnel.

Kajabi vs ClickFunnels: Course Creation

There is no doubt that Kajabi and ClickFunnels software when it comes to the online marketing industry or for creating any digital product online courses and selling it to customers.

Both of these platforms have capabilities that allow the user to create online courses using their platform. So, let’s see which of the features of this platform is more appealing and useful from the user’s perspective.


There is no question about creating and selling online courses; there is no better platform than Kajabi. They give you every feature and tool to create your course from scratch easily.

Additionally, you can add some unique elements to your courses, including quizzes, surveys, assignments, practical exercises, and many more. This additional feature makes the user’s experience more interactive. And you can do all these things without writing a single line of code.

Furthermore, they also allow you to create multiple membership sites, additional digital products, or a sales funnel without juggling between multiple platforms, and this is one of the features that make this platform a Leading player in the market.

Click funnel

Creating an online course membership site or a digital product using ClickFunnels is tricky as they have an entirely different setup. You need to purchase a subscription to another course creation platform to host your courses, and then you can link it with your sales funnel.

The reason is that they don’t have an inbuilt option for hosting your courses, although they can create a membership site, which is an inbuilt feature.

However, ClickFunnels still offers a wide selection of tools that simplify selling online memberships and digital products. This platform can be used to sell physical or online products through an e-commerce store, and it’s its main strength.


From my experience, if you are looking for an all-in-one platform to host your courses or sell them to people without worrying about investing a single penny in a third-party platform, I would suggest that Kajabi is your go-to platform. You can use and trust it without any issue, as many creators are already using this platform and selling their online courses smoothly.

However, when it comes to clickfunnels, you can consider investing your money, especially if you are selling a physical or online product using an e-commerce store, as they are strong in this area.

Email Marketing: Kajabi vs Clickfunnels

There is no doubt that email marketing has become one of the parts of marketing strategies, and it is one of the best ways to interact with your customers. If you are looking to buy software, you cannot include email marketing, so let’s explore the email marketing feature of both platforms.


Kajabi offers you the inbuilt email marketing feature that you can use to create email marketing campaigns easily As per your needs and preferences, and you can do this without integrating any 3rd party tools into your Kajabi account; not only that, but they also offer you nineteen attractive theme template that you can use and edit as per your preference using their drag and drop editor.

The best part is that you can use this template for various purposes, such as sending newsletter product demonstrations and emails or event notifications, and you can do all these things without having any technical knowledge.

What I liked about this platform is that it also suggests what to do next if you enter spam links or a signal to your email campaign.

Lastly, you can automate the email marketing processes according to customer behavior with just a few clicks.

Click Funnel

The only difference between Kajabi and click funnel is that Kajabi’s email feature is very complicated, and they do not offer this tool unless you have a $100 plan per month on their platform. Once you have this plan, using their email marketing system is also not easy as you need to integrate with the other 3rd party platforms like MailChimp or get a response. It is a daunting task.

Another drawback is that when using the click funnel package, you must link to one of the SMTP gateways to send emails from your sales funnel. They are only limited to transactional emails; if you want to send any marketing or informational email, you must use other services.

Overall, I will say that using an email marketing system of clickfunnels is nothing but a headache as you need to juggle multiple platforms and learn about various tools to use them for your campaigns. Their price is also a lot higher than that of Kajabi.


I will say that in the future of email marketing, there is no doubt that Kajabi is the winner; they offer everything that one needs to operate their email marketing campaign with their premade template and the tool without knowing much about technicalities, and the best part is it is much cheaper than click funnel so anyone can also afford it easily.

Kajabi vs ClickFunnels: Funnel Building and Marketing Capabilities

When it comes to funnel building and having the marketing capabilities to acquire the customer, both platforms offer you a comprehensive feature that you can use, but again, choosing between Kajabi and click funnel depends on the needs of your business.

So, let’s see Kajabi’s funnel-building and marketing capabilities and click funnel.


Kajabi offers you funnel-building and marketing capabilities that you can use to streamline the marketing process of your online business. In my experience, their funnel-building tool is effortless to use. Not only that, but they also give you access to their email marketing feature, where you can automate your email sequences for your customers and convert them into potential clients.

They also give you a list of templates you can customize as per the needs of your business and customer behavior, making it easier for the people who are just getting started and don’t have too much experience creating the campaign from scratch.


Click funnel is one of the leading tools when it comes to sales funnel as it offers you the various features that you can utilize to convert landing pages and sales funnel; not only that, but their drag and drop feature also makes it easier for the people to customize their template and allows them to use without any hurdle.

What I liked about ClickFunch, especially from a marketing capabilities perspective, is that it also offers advanced features like ab testing and tracking the code you can use to analyze what type of funnel is performing for you, and you can optimize it accordingly.

Lastly, they also offer an analytical tool perfect for any business looking for a detailed overview of their campaign and funnel performance.


If you are looking for a simpler and easy-to-use funnel builder for a marketing feature that does not require too much technical knowledge and can be customized per your preference, then you can consider kajabi.

But if you want detailed control over the sales funnel with advanced Analytics, you can consider clickfunnels.

Kajabi vs Clickfunnels: Integration

To be honest, I’m not a fan of integrating various third-party tools on any software, but sometimes adding and integrating other third-party tools becomes a very essential, especially like payment integration or the integration of email marketing softwares or any 3rd party tool that can streamline your business processes.

When it comes to Kajabi, they have an inbuilt integration system, which is very limited, and they do not offer a wide range of integration of the various third-party tools; some of the integration that you can do with kajabi of services like Zappier, Facebook, Mailchimp, Google Analytics.

The reason for having a limited integration feature is that Kajabi is mostly designed as a course creation and a selling platform, not as a marketing platform.

On the other hand, As click funnel is a marketing platform, it offers you the various Wide range of integration options to its users, and some of its command integration tools include Ship Sation, Salesforce, and Hubspot.

Kajabi vs Clickfunnels: Affiliate marketing

Unlike email marketing, affiliate marketing is another way to increase your product’s sales and overall business revenue. Both offer you the affiliate marketing feature. However, they have different strengths, as you can see below.


Kajabi offers you an inbuilt affiliate marketing feature that allows you to set the custom affiliate commission rates, track the performance of sales from affiliates, And see what percentage of sales are coming from affiliate marketing, and you can allocate the budget accordingly.

Currently, Kajabi gives the fillet marketing option only on their growth and pro plans, and it is mainly designed for the cures creator and the membership site owners to leverage their audience for the promotion of their courses.

Click funnel

On the other hand, clickfunnels and affiliate marketing have more features than Kajabi. They offer an affiliate marketing system on their wall plans, and not only that, but they also give you the option to customize your affiliate plans commission structure and give you a variety of integration for the payment gateways, which make it easier for you to find the affiliates of your products.

Additionally, their platform also gives you access to the various tools that you can use for running and optimizing your affiliate marketing campaign as per their performance and
And also track their sales.

Furthermore, their affiliate marketing program is suitable for any kind of product or service, not just limited to the courses. Additional integration may be required to promote the products outside the clickfunnels.


Based on the above information, it is clear that click funnel is the winner as it offers you the various features of customizing your affiliate plans commissioner structure and gives you dedicated Affiliate marketing marketplaces for recruiting the affiliate for your program; along with that, they also provide you with access of the advanced tracking tool to track the sales and commission.

On the other hand, the Kajabi Affiliate marketing tool is more essential and lacks the various advanced affiliate marketing capabilities that clickfunnels offer their customers.

Customer Support: Kajabi vs Clickfunnels

Customer support is another important element that an individual must consider, especially when investing their hard-earned money in buying online software to manage their business. So, let’s see how you can get customer support From Khajabi and click funnel.


Kajabi is very good at customer support, and they are always ready to help customers solve any problem regarding the use of the features of their platform. Most importantly, they have also created various in-depth guides and knowledge base material that you can use to eliminate the common troubleshooting issues.

But here is a list of ways to contact Kajabi customer support to eliminate your concerns or issues.

  • Email Support Available 24/7
  • Knowledge Base with articles, guides, and video tutorials
  • Active community forums
  • Live chat Support (Limited to high plans)
  • On-Demand Training (Limited to high plans)
  • Dedicated customer support (Limited to high plans)

These are the ways to contact the customer support of the kajabi and get rid of the issues, whether using their tool’s features or any other troubleshooting issues.


Click funnel is another platform known for offering high-quality customer support services. Currently, they have also created various guides to help customers get the most out of their platform. Here are some common ways people can contact their customer support services.

  • Email marketing Support 24/7
  • Knowledge of in-depth guides and other material
  • Active private Facebook group
  • Live chat support during business hours
  • Phone and call support
  • Live webinars
  • Dedicated video series of video training

You can use these methods to contact customer service support for the click funnel and eliminate any issues you are facing with this platform.


When it comes to customer support, both of the platforms offer good customer support services, and they are always ready to help with your issues related to their platform or using any of their features.

Kajabi vs Clickfunnels: Pricing

Price is one of the vital factors when it comes to buying a subscription to any online tool for the business, and here I will discuss the platform’s pricing in terms of value for money and which one you should consider for your business.


Kajabi offers three plans for customers, which you can choose according to your needs, preferences, and budget. Here, I have broken down Kajabi’s plans in detail.

Basic plan

This is Kajabi’s first plan, especially for people just starting their course creation journey. It costs about $149 and gives you access to sell three products, build three funnels, create landing pages, and manage up to 10,000 contacts and 1,000 active subscribers.

The Growth Plan

It is the next plan of the kajabi that you can consider, especially if you are generating good revenue from your online course and want to scale it to the next level; in this plan, you will get access to create upto 15 products, access to all the premium features, developing and managing affiliate marketing program this plan cost $199.

The Pro Plan

This is the last offering of the kajabi that gives you access to all the features of the above plans. They also give you a dedicated account manager who will assist you whenever you need their help without any issues. This plan costs $399.

Unlike Kartra, Kajabi offers discounts on its plans, especially if you pay annually. It also provides a 30-day free trial that you can consider before investing your hard-earned money on its platform.

Lastly, it’s also worth noting that you will get all the access to marketing and sales tools on one platform you need for your course creation journey.


Click funnel also offers three plans for their customers that you can choose from based on your needs and budget; here, I have to break down each of the plans in detail to give you a clear overview of the features that they provide in each of the plans they offer to their customers.

Basic plan – $97

It is the first entry-level plan that Clicks Funnels offers users, including unlimited funnel page visitors and custom domains. Besides that, you will also get access to the option of creating up to 20 funnels with 100 pages with this plan, and it also gives you access to split testing and email integration options. Lastly, this plan also gives you the funnel flix training options and the chat support.

Platinium Plan – $297

It is the next plan offered by the click funnel, which gives more features than the basic plan as they are charging a good amount of money for their future in this plan that gives you all the features that you will get on the basic plan as well as it also unlocks the integration of the nine different payment gateways and allows you to add up nine users to your account.

You will get unlimited follow-up funnels and dedicated support from the click funnel team to assist with your queries.


From my experience of using both platforms, I will say that if you are looking for a complete marketing platform to manage your business, then click funnel can be worth your money; however, if you are someone who especially wants a platform to build a market and sell your online courses at one place, then Kajabi is the go-to tool that you can use it easily without any technical knowledge.

Kajabi vs Clickfunnels: Final words

Choosing between Kajabi vs clickfunnels is tricky as both tools offer features that can help you grow your online business; however, each tool has different functions and capabilities.

Like, click funnel, especially for people who want one marketing platform to help them build the sales funnel, streamline their marketing and business processes, and reach a larger audience. Additionally, this platform is more flexible because it allows you to sell physical and digital products.

On the other hand, Kajabi is especially for people who want to convert their knowledge and experience to a full-fledged course or a digital product and are looking for a platform that provides them with the essential tools to launch their online course-selling business without knowing too many technicalities.

Kajabi offers you Everything that you need to launch your course, including the sales funnel builder tool, the email marketing campaigning tool, and the analytical and reporting tool to track your progress; they have all things covered in one platform along with various templates that you can use without any issue.

So, it was my honest and genuine review of the Kajabi vs click funnel. I hope you found this guide helpful, and if you still have any questions regarding the Kajabi versus click funnel, you can let me know in the comment section. I will be happy to assist with your queries.

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