Skillshare Statistics 2024: Mind-Blowing Stats You Need to Know!

Launched in 2011, Skillshare has become one of the leading education platforms, initially starting with just $25,000. The platform was built with the goal of connecting people who want to share their skills and knowledge with those eager to learn from them.

With this mission, Skillshare has connected over 13 million people worldwide, transforming from a small platform into a global learning community.

In this article, I’ve compiled my research on the top Skillshare statistics, facts, figures, and numbers that will blow your mind.

Make sure you read this post until the end to discover some fascinating facts about the Skillshare platform.

To help you better understand, the list of top Skillshare statistics is divided into the following categories:

  • General statistics of Skillshare
  • User demographics and traffic source stats
  • Course offering stats
  • Financial and instructor stats
  • And many more!

Let’s begin without any further delay.

Top Skillshare Statistics 2024

  • Initially, the skillshare was originally bootstrapped and started with just $25000 of the founder’s money – they have launched the MVP with $5000 only.
  • As of May 2023, Skillshare had more than 13 million registered users and 500K paid subscribers who have invested their money in this platform.
  • On average the skillshare class duration is between 20 to 60 minutes and most of the courses are pre-record which are further broken down into short lessons.
  • The research states that the top 500 teachers of Skillshare earn about $2000 per month on average.
  • Skillshare was launched by two people Michael Karnjanaprakorn and Malcolm Ong in the year 2010 ( Newyork) 
  • Currently, skillshare offers over 35000 courses that cater to the different interests of people.
  • Unlimited access to all the courses of the Skillshare costs $168 per year or $32 per month.
  • The company’s total funding to date is $136.8m across 11 funding rounds (Crunchbase April 2023)

General Stats of Company Skillshare

  • Skillshare was founded in November 2010, and the website officially launched in April 2011.
  • The company was co-founded by Michael Karnjanaprakorn and Malcolm Ong.
  • The current CEO of Skillshare is Matt Cooper.
  • Skillshare is headquartered in New York City, New York, USA.
  • As of May 2021, Skillshare had approximately 546 employees

 User Demographics & Traffic Source 

  • Skillshare has over 12 million registered users as of 2023.
  • The United States is Skillshare’s most significant traffic contributor, with 26.5% of its website visits.
  • According to Semrush, these are the other regions that access the online platform the most:
    • United Kingdom: 16.3% of visits
    • India: 6.6% of visits.
    • Germany: 3.6% of visits.
  • As per the research, more than 56% of the customers of Skillshare are male.
  • Skillshare Users come from over 180 countries, with significant representation from the United States, India, and the United Kingdom.
  • 34.58% of Skillhare’s visitors are young people between 25 and 34, here is the age distribution of the learners include
    • Young people between the ages of 18 and 24: 29.19%.
    • Adults between 35 and 44 years old: 17.14%.
    • Adults between 45 and 54 years old: 9.86%.

Course offering of Skillshare 

  • Skillshare offers over 35,000 courses as of 2023.
  • The platform has recorded a total of 38 million enrollments across its courses.
  • Skillshare is divided into three main categories: Thrive, Build, and Create. 
  • 40% of courses focus on illustration and graphic design and the most searched are 
    • Web Design: 15.26%
    • Cloud Hosting: 9.47%
    • Programming and Software Development: 7.7%.
  •  In 2022, Skillshare saw a significant increase in classes related to emerging technologies and mindfulness, with a reported 65% increase in mindfulness-related courses published.
  • Most Skillshare classes consist of 20 to 60 minutes of pre-recorded video content, typically broken down into short segments of 2 to 5 minutes each.

Instructor Statistics of Skillshare 

  • Skillshare hosts over 8,000 teachers, contributing to its diverse course offerings.
  • Approximately 30% of membership fees are allocated to a monthly royalty pool for instructors.
  • On average, the top 500 instructors earn about $2,000 per month, primarily from royalties based on student enrollments.
  • Each month, around 1,000 new course creators join the platform, indicating a growing interest in teaching on Skillshare.
  • About 20% of Skillshare’s top teachers and 40% of its subscribers come from countries outside the U.S., reflecting the platform’s global reach.

Skillshare and the Pandemic

  • In the first half of 2020, Skillshare’s average rate of engagement more than doubled, sales nearly doubled year-over-year, and daily views and time spent on the platform tripled in 2020.
  • By May 2020, Skillshare had reached 500,000 paying subscribers and now it increased to 800000 paying subscribers.
  • New member sign-ups tripled during the pandemic, with existing members watching three times the number of lessons compared to pre-pandemic levels.
  •  In August 2020, Skillshare announced a funding round of $66 million, which was aimed at enhancing its services and expanding internationally.
  • Over 200,000 projects were uploaded to the platform during this pandemic highlighting increased user participation in class projects and community activities.
  • In April 2020, Skillshare’s top teacher made $68,000 on her Adobe software course (Wall Street Journal).

Financial Statistics of Skillshare

  • Skillshare’s estimated annual revenue is approximately $141.7 million as of 2023.
  • The company has raised a total of $136.8 million across multiple funding rounds since its inception.
  • In August 2020, Skillshare raised $66 million in Series D funding led by OMERS Growth Equity, with participation from Union Square Ventures, Amasia, Burda Principal Investments, and Spero Ventures.
  • The company also raised $550,000 in an angel round in 2011, marking its initial funding efforts.
  • The latest funding round was in November 2020, led by NewSpring for an undisclosed amount.
  • The estimated revenue per employee is around $200,200, with the company employing approximately 708 people.
  • Skillshare has approximately 26 investors, including notable firms such as:
    • OMERS Growth Equity
    • Union Square Ventures
    • Amasia
    • Burda Principal Investments
    • Spero Ventures
    • Spark Capital
  • Among the lead investors are OMERS Growth Equity and Union Square Ventures, with a total of about 6 lead investors.
  • Skillshare operates on a subscription model, with Premium membership priced at approximately $168 per year or $32 monthly.
  • The online learning market is expected to grow into a $375 billion marketplace by 2026, highlighting the potential for continued growth in Skillshare’s user base and revenue.
  • As of 2023, Skillshare’s post-money valuation is estimated to be between $100 million and $500 million.
  • teacher earnings grew 3.2x and the number of teachers earning over $200 per month increased by 2.9% between (2017 – 2020).

Customers Skillshare statistics 

  • Skillshare has over 13 million registered users as of 2024.
  • The platform has approximately 500,000 paying subscribers.
  •  Skillshare averages around 10.9 million visits to its website each month.

Countries with the Most Paying Customers:

  • The United States accounts for 26.5% of total visits.
  • Other notable countries include India (7.28%) and the United Kingdom (5.78%)
  • Skillshare has subscribers from over 180 countries, indicating its wide international appeal.
  • There are over 38 million total enrollments across all courses.
  •  40% of courses focus on illustration and graphic design.
  • In 2022, members completed more than 1.8 million Skillshare classes in their entirety, reflecting high engagement levels with the content offered.
  • Members watched over 380,000 minutes of classes focused on side hustles in 2022, demonstrating significant user engagement with specific topics.
  • 20% of Skillshare’s top teachers and 40% of its subscribers are from outside the US 

Brand Awareness & Related top Skillshare statistics

  • Brand awareness of Skillshare is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand’s logo and the written brand name.
  • 15% of UK online education service users say they like Skillshare. However, in actuality, among the 43% of UK respondents who know Skillshare, 35% of people like the brand.
  • 13% of online education service users in the UK use Skillshare. That means, of the 43% who know the brand, 30% use them.
  • Around 8% of online education service users in the UK say they are likely to use Skillshare again. Set in relation to the 13% usage share of the brand, this means that 62% of their users show loyalty to the brand.
  • In August 2022, about 10% of UK online education service users had heard about Skillshare in the media.
  • Brand Awareness of Skillshare is at 42% in the United States.
  • 13% of U.S. online education service users say they like Skillshare. However, in actuality, among the 42% of U.S. respondents who know Skillshare, 31% of people like the brand.
  •  9% of online education service users in the United States use Skillshare. That means, of the 42% who know the brand, 21% use them.
  • Around 6% of online education service users in the United States say they are likely to use Skillshare again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
  • The monthly number of Skillshare app downloads fluctuated over the observed period in Poland. However, the American online learning community app has not been downloaded more than 700 times in a single month.

Frequently Asked Questions

How many Skillshare users are there?

As of May 2023, skillshare has more than 13 million registered learners and over 500K Paid Subscribers.

What is the annual revenue of Skillshare?

The annual revenue of the skillshare is $14.4 Million, where half of their revenue comes from international customers.

Who owns Skillshare?

Michael Karnjanaprakorn is the founder of Skillshare, an online learning community for creators and learners.

What is the average income on Skillshare?

On average, Skillshare teachers earn around $200 per month, but top-earning teachers can make more than $2000 per month.

Conclusion

Now you have enough idea about the company Skillshare and the number of courses that they offer funding, average earnings of instructors, and many more – Now if you want to take the subscription of Skills here but wondering whether Skillshare is worth it or not or which course you should take then you can read our guide on best skillshare courses.

Lastly, I hope you found this post helpful but if you still have any question or query, please let me know in the comment section.

Sources Used in the Article

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